ASP SIG: The Importance of Billing
Paul Hoff - Senior Manager, Market Development Portal Software
IBM Solution Partnership Center
2929 Campus Drive, 2nd Floor
San Mateo, CA 94105
7:00-9:00pm presentation and discussion
$10 for non-SDForum Members
No charge for SDForum members and students with ID
Paul Hoff, from Portal Software, which makes software that helps ASPs bill their customers, will talk about current and emerging ASP pricing models. In addition, he will also highlight some of the components of successful pricing plans so that software developers can understand how to both web enable AND "billing enable" their applications.
Although the majority of ASPs are currently charging for their services on a flat rate, per user, per application basis; the future will not be so simple. ASPs who can charge for the applications they host using a variety of methods will be competitive, will have audiences and will be more successful in the long run. Enabling many of these new pricing models requires that the software developer to design them into the application from the beginning. Establish billing components that are 'billing friendly' will be key.
Mr. Hoff has over 10 years of experience in the telecommunications industry. Prior to joining Portal Software in 1998, Mr. Hoff held the position of Chief Operations Officer at Private Communications, a telecommunications start-up. His experience also includes over six years with Andersen Consulting where he developed data communications strategies for Fortune 500 clients. He holds an MBA from the Haas School of Business at UC Berkeley and a Bachelors degree in Computer Science from Duke University.