ASP SIG : From ISV to ASP
New Moon Software
Peter Grimes, Director of Marketing, New Moon Systems
IBM Solution Partnership Center
2929 Campus Drive, 2nd Floor
San Mateo, CA 94105
6:30-7:00pm registration/networking/refreshments (please arrive before 7:00 PM)
7:00-9:00pm presentation and discussion
$10 for non-SDForum Members
No charge for SDForum members and students with ID
The software business is evolving towards an Application Service Provider (ASP) model and the future of software deployment over the Internet is inevitable. For those who developed their software it may be in their best interest to be their own ASP. There are numerous benefits for those ISVs entering the ASP market, but there are also some very important questions to resolve as well.
An ISV interested in joining this "technological (r)evolution" of the ASP model can license their software to an already established ASP that would rent it, create their own ASP business from scratch, or partner with an ASP Infrastructure provider (AIP). All three options carry their risks and rewards, so they must be studied very closely to ensure the successful ISV to ASP transition.
At the session you will learn about the benefits of going from ISV to ASP.