Mktg SIG: Selling to the Old Brain
You will learn a revolutionary sales and marketing approach that will help you impact the key decision-maker of any audience.
Selling to the Old Brain
We all know how much a company's success is tied to its selling efficiency, and most of us have been exposed to at least one sales training course. Most sales training programs cover such topics as personality typing, qualifying, and closing, but few really focus in on the most crucial part of the selling process: the underlying decision process of the buyer. Ultimately, the buyer is the one who determines whether or not the sale happens, so understanding the buyer's decision process is the key to improving the efficiency of the selling process.
Most sales tactics are aimed at appeasing the cerebral cortex -- the "new brain" -- or the emotional center -- the "mid-brain". However, key buying decisions are rooted much deeper, in a specific part of the brain called the 'Old Brain'.
At this event, you will learn a revolutionary sales and marketing approach that will help you impact the key decision-maker of any audience. Based on scientific evidence, this unique and proven method proactively triggers the only 6 stimuli that reach the true decision maker -- the 'Old Brain'.
About the Presenter
Patrick Renvoisé, President at SalesBrain
Patrick Renvoisé grew up in France, where he received a Masters degree in Computer Science. Immediately focusing his career to sales, he quickly succeeded in winning large contracts in complex and competitive sales environments. Patrick practiced the art and science of sales in Germany, France and finally in Silicon Valley. Moving to the USA in 1989, he spent several years in global business development at Silicon Graphics initiating, closing and managing multi-million international OEM agreements.
Just before founding SalesBrain, Patrick was Executive Director of Business Development & Strategy at Linuxcare, a pre-IPO company founded by Kleiner Perkins. While selling supercomputers and software to NASA, Shell, Boeing, Canon, BMW, Airbus and more, he met some of the smartest people on earth and became fascinated by the human mind.
Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth, Patrick developed the Selling I.Q (TM) model.
Mitchell Park Community Center
3800 Middlefield Road
(between Meadow Drive and Charleston Road)
Palo Alto, CA
7:00-7:20pm announcements and introductions
7:20-8:30pm presentation and discussion
$15 at the door for non-SDForum Members
No charge for SDForum members
No charge for SVCWireless members for the month of April
Please call 408.494.8378 for student memberships
No registration required