Mktg SIG: Panel Discussion - Crisis in Strategic Alliances



  • How do you manage them in the wake of dot.bomb?



    Tim Bailey, President - Alliance Strategies, Inc.

    Glenn Gow, President - Crimson Consulting

    David Rowley, VP Business Development - GlobeTrotter Software



    Ted Salamone, Spin Consulting


    Session Overview

    Crisis in Strategic Alliances

    The Internet Bubble pushed the acceptance of strategic alliances to new heights, but now everyone from startups to multinational conglomerates is questioning their results and the expense of creating and maintaining them.

    Come hear three industry leaders discuss what makes an alliance successful, where alliances go from here, and the pitfalls you must avoid to create successful relationships with third party suppliers and channel partners.


    About the Panelists

    Tim Bailey is the founder and President of Alliance Strategies, Inc., a firm that specializes in increasing high technology companies' market success. Before establishing Alliance-Strategies, Tim held senior market development positions with Hewlett Packard and Silicon Graphics. Tim also founded Metagraphics, a CAD/CAM software company, and held the Vice President of Mechanical CAD/CAM systems position at Computervision.

    Tim received an MBA from Northeastern University, and an MS in Computer Science from Rensselaer Polytechnic Institute. He also holds a BSEE from Virginia Polytechnic Institute. Currently he is a member of the Institute of Management Consultants, Software Development Forum, Computer Graphics Pioneers, Churchill Club and IEEE.

    Glenn Gow founded Crimson Consulting Group more than nine years ago. He has led the company’s growth from a sole proprietorship to its current state of 2400 consultants. He has consulted on strategic marketing issues for, and provided consulting services to, nearly every large company in Silicon Valley, as well as many emerging companies.

    Glenn began his career as a computer programmer for Procter & Gamble, and prior to founding Crimson, held several positions in sales and marketing management for Oracle and Bell Atlantic. Glenn has an MBA from Harvard Business School, and a BS in Quantitative Management from the University of Florida.

    David Rowley is Vice-President, Business Development for the GlobeTrotter Software Division of Macrovision Corporation, leaders in digital rights management for both video and enterprise software. Prior to Globetrotter, Rowley was Principal, Grand River Group, a consulting organization focused on business and market development. Prior to Grand River, Rowley was Founder/President of PhotoPoint Corp, a digital imaging application company backed by U. S. Venture Partners and Softbank Venture Capital. Rowley has also held VP Business Development companies in a variety of enterprise software companies and has been involved in OEM technology licensing, M&A activities, IPOs and overseas market development.


    Event Logistics


    Mitchell Park Community Center

    3800 Middlefield Road

    (between Meadow Drive and Charleston Road)

    Palo Alto, CA



    6:30-7:00pm registration/networking/refreshments

    7:00-7:20pm announcements and introductions

    7:20-8:30pm presentation and discussion

    8:30-9:00pm wrap-up/networking



    $15 at the door for non-SDForum Members

    No charge for SDForum members and students with ID

    No registration required

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