Mktg SIG: The Language of Presentations
Maximizing the impact of your message.
The Language of Presentations
The one skill you need most in order to succeed in sales and marketing – indeed, in business in general – is communication. One of the most important forms of business communication is the oral presentation, whether an elevator pitch to a venture capitalist, an explanation of a concept or strategy to team members, an announcement at a press conference, or a keynote speech to thousands of attendees at a major trade show.
If you're like most people, you're more comfortable undergoing invasive dental work than making a public presentation, and that's understandable. After all, we've all seen plenty of people get up and make bad presentations, and our own opinions of those people were lowered as a result. There are countless ways to botch a presentation, and we certainly don't want our own reputations stained.
But what about the presentations we've seen that were truly great? Wouldn't it be wonderful if we, too, could deliver our ideas in clear and compelling ways? So compelling that our audiences would become truly inspired and forever after regard us with reverence? Yet when we think back to those presentations, it's not always easy to identify just what made them so memorable.
In this session, David Woodward will discuss several techniques we can all apply to improve the effectiveness of our presentations. These techniques – derived from research conducted at Oxford University – are effective in all types of situations, whether the audience is large or small, the venue is formal or informal, and the material is technical or non-technical. You'll learn how to get audiences to think more favorably of you, and to better remember the messages you deliver.
About the Presenter
is an experienced international lecturer, facilitator and seminar leader. His career has been mainly in two parts. In the first, he focused on developing systems with information technology as a manager, consultant and lecturer. In the second he focuses on developing people and on innovation.
He has consulted and lectured in a broad range of subjects, but his passion and main focus is creativity and communication. He has taught at several British business schools, including the oldest and one of the newest. The oldest, Henley Management College, is a beautiful building in rolling English countryside next to the River Thames. At the newest, Oxford, he lectured and tutored on the innovation and entrepreneurship module of the MBA program.
David moved to the US in 1999 and now is a senior consultant with Right Management Consultants. His workshops on advanced communication skills are the practical application of research carried out at Oxford University by Dr. Max Atkinson. This research dramatically demonstrated how to maximize the impact of presentations. David has worked closely with Max for many years, and feedback they consistently get says the practical lessons increase impact and increase confidence, yet reduce preparation time. Many people see improvement in their written work, too.
Mitchell Park Community Center
3800 Middlefield Road
(between Meadow Drive and Charleston Road)
Palo Alto, CA
7:00-7:20pm announcements and introductions
7:20-8:30pm presentation and discussion
$15 at the door for non-SDForum Members
No charge for SDForum members and students with ID
No registration required
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