Marketing & Social Media SIG: How to Leverage LinkedIn to Raise Brand Awareness
Online registration is now closed. Walk-ins welcome.
How to Leverage LinkedIn to Raise Brand Awareness
During the session, you'll learn how to promote your brand by optimizing the LinkedIn Profile, Company Pages and Groups. You’ll also learn how to use LinkedIn's new Publishing Platform. You'll also learn how to conduct advanced searches that will promote your company's message and visibility.
Yumi Wilson, a corporate communications manager at LinkedIn and associate professor of Journalism at SF State University, will conduct the training. .
Yumi Wilson is a corporate communications manager at LinkedIn and a tenured professor of Journalism at SF State University. As a trainer and evangelist for LinkedIn, Wilson trains corporate communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. She runs the LinkedIn for Journalists group, which has grown from 16,000 to 60,000+ members during her tenure. She also travels around the world, training communications specialists how to get the most from LinkedIn. She also moderates the new LinkedIn for Corporate Communications group, whose members include communicators from Pinterest, Yammer, Facebook, the Bank of the West, HP and many other Fortune 500 companies. A former Fulbright Scholar, AP newswoman and SF Chronicle reporter, Yumi was recently named one of the 12 Smartest Women of Color on Twitter.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking