Marketing & Social Media SIG: Building Influencer Relations Through Content



  • Building Influencer Relations Through Content

    So much of pitching these days has to do with connecting with influencers. Pitching is unfortunately always a gamble. Producing content is not. In this presentation we'll suggest you "pull a PR 180" and ask people to talk about themselves, and not you. We've found this technique to be the fastest way to build influencer relationships and industry thought leadership, and the benefits will come back to you in spades.

    About the Speaker:

    David Spark, Founder Spark Media Solutions

    David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients such as Dice, Microsoft, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing.

    Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” KQED’s “This Week in Northern California,” and TechTV (formerly ZDTV).

    In addition to traditional media, Spark spent ten years working in advertising at various agencies, the last being Publicis Dialog where he launched the company’s new media division. Spark also squandered more than a dozen years working as a touring stand up comedian, a San Francisco tour guide, and comedy writer for The Second City in Chicago.

    Today, Spark blogs regularly on the Spark Minute and is a regular contributor for Mashable,, and Technologizer.


    Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host and to Accenture for our refreshments.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking