Marketing SIG:Not in any job description -- The Unwritten Role of Marketing

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Description

  • Topic:

    "Not in Any Job Description: The Unwritten Role of Marketing" - Joe Cullinan, Advisor, Educator, Author

    Abstract

    How can marketers support the efforts of founders and CEOs? Entrepreneurial leaders are very bright and demanding. They are often highly technical and do not always understand or respect the marketing function. All too often many over simplify marketing as "If we build it, they will come". What they need at this critical point is a fearless staff to help support them to transform their vision into reality. And marketing’s job is to translate this vision into appropriate messages for both internal and external stakeholders. This presentation will provide practical advice on how to support these visionary leaders in achieving this.

    Location:

    DLA Piper

    2000 University Ave.(University Circle)

    East Palo Alto, CA 94303

    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.

    Cost:

    $15 at the door for non-SDForum members
    No charge for SDForum members
    -- Please RSVP @ http://sdforum-marketingsig-meeting.eventbrite.com

    (Please create an Eventbrite account if you don't already one, and register.
    This is for a head count & does not take payment for admission or reserve a seat.)

     

    Agenda:

    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking