• Marketing SIG - Viral Marketing Unplugged Monday, November 12, 2007 - 06:30PM to 09:00PM
    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Marketing & Social Media

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Marketing SIG - Viral Marketing Unplugged

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$15.00
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Description

  • The Monthly Meeting of the Marketing SIG

    Title
    Viral Marketing Unplugged:  A fun, informative, example-filled look at one of marketing's most talked about disciplines.

    Speaker
    Barak Kassar is President and Group Creative Director at Rassak Experience

    Synopsis
    Viral Marketing Unplugged:  You'll learn -- just what is viral marketing? (A clue: it comes in many forms). What's involved in creating a successful viral campaign? What pitfalls to watch out for? And where does viral marketing fit into the marketing mix?

    Barak Kassar’s Bio
    Barak Kassar is President and Group Creative Director at Rassak Experience, the San Francisco-based strategic and creative marketing firm.  Barak's top job is thinking (a lot) about how to make brands shine through high-density clutter. He has worked for 15+ years in very different areas of the media & marketing business. It's given him a multidisciplinary view. He helped launch Wink enhanced broadcasting on NBC and other nets. He founded INBOXTV, the pioneering email entertainment firm. He writes (Get Closer, MediaPost...) and speaks (NAB, Digital Hollywood, SDForum...). He is quoted (Variety, Wired, Wall St. Journal, New York Times, Scobleizer... ) Mostly he works... helping clients get closer to the people that matter most to their businesses.  Rassak has helped clients ranging from Slide and StumbleUpon to Microsoft and Ricoh. Barak has a (sometimes useful) MBA from University of California at Davis and Erasmus University, the Netherlands.


    Event Logistics

    Location

    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.

    Agenda

    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking

     

    Cost

    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For more information about the Marketing SIG, please visit: www.sdforum.org/marketingsig