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Marketing SIG: Using Social Media & Marketing Automation to Drive B2B Sales

REGISTRATIONPriceQuantity
$20.00
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Description

  • Seating is very limited this month only. But space just opened, so you can get in if you act now!

    Please use our new Meetup Group to sign up this event at
    SDForum Marketing SIG Event - Meetup Registration

    Guest Speaker: Daniel Greenberg, CMO, SimplyHired

    Using Social Media & Marketing Automation to Drive B2B Sales
    Hear a case where TrialPay built a robust demand generation engine using social media and other channels and deftly managed it with marketing automation tools and CRM.

    The presentation covers a closed-loop process that tracks customers through the pipeline from social media channels to initial registration to closed sale using marketing automation (Eloqua) and CRM (Salesforce.com). Additional content includes best practices used by TrialPay for acquiring customers using content marketing and some of the challenges that confront B2B companies using social media. Key marketing automation concepts will be covered such as funnel blueprints and email flow designs. The presenter will also offer some recommendations for tracking metrics and will share screenshots from his CMO dashboard.

    Attendees will learn…

    - What it takes to build a scalable revenue engine.
    - How to source prospects using social media
    - How to use marketing automation to turn prospects into customers
    - Useful metrics and dashboards for tracking performance

    Location:
    EMC 
    2831 Mission College Blvd
    Santa Clara, CA 95054

    Cost:
    $20 at the door for non-SDForum members
    No charge for SDForum members

    Due to an unforeseen conflict this month, seating is limited and we may reach room capacity.

    Reserve your place now at our new Meetup group at: 
    SDForum Marketing SIG Event - Meetup Registration

    Marketing SIG

    Agenda:

    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking