Marketing SIG: Twelve Business Books in One Hour for the Busy CEO



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    Spend an hour and leave with a summary of key marketing insights and some rules of thumb for successful innovation in Silicon Valley. You might even identify one or two books that you haven't read that will be worth your time over the Christmas holidays. We will cover ten books that form the basis for conventional wisdom on marketing in Silicon Valley. They provide the terms, the metaphors, and the parables--in short the language--that successful startups use to develop their plans and monitor their execution. Some of these books are old, but still provide succinct guidelines for new product introduction and sales.

    Authors like Clayton Christensen, Geoffrey Moore, Peter Drucker, and William Davidow provide a strategic framework for high technology marketing; they explain how the world works. Steve Blank's "Four Steps to the Epiphany", Doug Hall's "Jumpstart Your Business Brain", Michael Gerber's "E-Myths Revisted" and the "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne offer valuable perspectives on business; they explain how startup teams need to view the world. Finally, Gerald Weinberg in "Secrets of Consulting", Peter Cialdini in "Influence", and Al Ries and Jack Trout in "The 22 Immutable Laws of Marketing" offer useful insights and rules of thumb for how to influence and act as a change agent for prospects.



    Sean Murphy

    Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them explore new options and bring their businesses to new levels. His firm, SKMurphy Inc., focuses on early customers and early revenue for software startups, helping engineers to understand business development. Prior to SKMurphy, Sean worked in a variety of roles--software engineering, engineering management, application engineering, business development, product marketing, and customer support--at companies like Cisco Systems, 3Com, AMD, MMC Networks, Escalade, and VLSI Technology. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems from Stanford University. His blog is


    Event Logistics


    DLA Piper LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.



    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at