Marketing SIG: Treat Customers Better. Make More Money.

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Description

  • The Monthly Meeting of the Marketing SIG





     

    Presentation Overview

    Treat Customers Better. Make More Money

    It’s simple. Promise what you can deliver. Deliver what you promise. Listen to customers. Pay attention to what happens with customers. Pay attention to profit. Repeat what works. It may be simple, but not so easy to achieve. Whose job is it anyway? What roles can sales and marketing play? What role, customer service? What about finance and operations? What about engineering? Just what does a customer focused enterprise or start up look like? How does it work? What would you do differently in a customer focused enterprise or start up? In the May 14th Marketing SIG meeting we will tackle these questions and more.



    In her interactive presentation, Linda Sharp from Religence, Inc. will share case studies and practical tools to help you get started improving customer loyalty, retention—and profitability—so you know:









     

    Presenter

    Linda Sharp is CEO of Religence, Inc.

    Agenda

    Cost

    Marketing SIG Main Page

    • What are the characteristics of your profitable customers?
    • Where do you stand with profitable customers? How can you attract more of them?
    • What are you doing to retain profitable customers? What are you doing to make profitable customers even more profitable?
    • Linda Sharp is CEO of Religence, Inc., a customer-focused performance management consulting firm that links strategic planning to operational execution and real-time customer relationship metrics to profitability. With over 30 years of experience in working with Fortune 500 companies, Linda brings a mathematician’s eye to marketing the enterprise. Her career-long odyssey to quantify sales and marketing has resulted in a business process patent application and the formation of Religence to commercialize her discovery. Her insight: to measure sales and marketing, measure customer relationship development. With clarity about how customer relationships work, companies can achieve sustainable competitive advantage, high-profit growth, and repeatable success.

      Linda has been a thought leader and innovator in the areas of marketing communications, customer research, and branding throughout her successful career. Linda understood early on that a company’s best potential customers were most likely the ones they had already—or ones like them. She and her team are pros at evaluating customer profitability, getting inside the heads of the most profitable customers to learn what motivates them to buy and to stay, and operationalizing strategy to measure cause and effect as customer relationships develop real time.

      She has worked successfully across many industries with special focus on business-to-business marketing in the financial services, high technology, transportation, energy, and environmental sectors. Major clients include Fireman’s Fund Insurance, Wells Fargo, Visa, U.S. Leasing, AT&T, AMD, Hewlett-Packard, Pacific Fruit Express, EPRI, Chevron, Brown and Caldwell, and Grace Sierra (a former W.R. Grace company).

      Linda is the author of a forthcoming book entitled Customer Relationship Intelligence: A Breakthrough Way to Measure and Manage Sales and Marketing. She last presented to the Marketing SIG and the Business Intelligence SIG of the SDForum in 2005. Read an event summary at http://www.sdforum.org, click on Resources/Newsletters/Archives for June/July 2005 or for a version with screen shots at http://www.religence.com/Papers/MarketingMetricsThatMatter.pdf She was a featured speaker last November at the Future of Marketing Summit sponsored by the Association for the Advancement of Relationship Marketing in Toronto. Go to http://www.aarm.org/cei/papers.html for a paper related to the event.

      DLA Piper Rudnick Gray Cary LLP
      2000 University Ave.(University Circle)
      East Palo Alto, CA 94303
      Tel: 650.833.2000
      Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.

      6:30 - 7:00 p.m. Registration / Networking / Refreshments
      7:00 - 7:15 p.m. Announcements and Introductions
      7:15 - 8:30 p.m. Presentation and Discussion
      8:30 - 8:45 p.m. Wrap-up / Networking

      $15 at the door for non-SDForum members
      No charge for SDForum members
      No registration required