Marketing SIG: Strategic Alliances: Partnering for Growth



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    Strategic Alliances: Partnering for Growth

    Strategic alliances are a fundamental part of the high-tech industry. Efficient and effective management of these partnerships is critical to the growth and success of many businesses. Equally important is the alliance partner selection process. This month’s Marketing SIG presentation will answer:


    • How do strategic alliances apply to startups and mid-size companies?
    • What should smaller companies looking to partner with larger companies do?

    In his presentation, Adam Moise from Palm, Inc., will share his experience in:

    • What are some of the key decision factors and steps in choosing a strategic partner? And what are some of the challenges?
    • Examples of metrics for successful partnerships, and how do partners manage metrics or benefits?
    • What are some of the impacts from a marketing standpoint?

    Adam will discuss the challenges facing the smartphone industry as an example, and describe the process the Business Development Group at Palm uses to build and streamline its developer partnerships



    Adam Moise, Senior Manager, Strategic Alliances, Palm, Inc.

    Adam is the Senior Manager of Strategic Alliances at Palm, Inc. where he manages a team of strategic alliance managers responsible for driving profitable growth through and with strategic alliance partners. Adam joined the Palm team from Siemens Communications where he was the Microsoft Business Development Alliance Manager for two years. Prior to that Adam was at HP in the Enterprise Systems Group responsible for the portfolio of CRM partners.

    Adam and his wife live in San Mateo with their new baby girl, born Feb. 16, 2007. Adam is an avid golfer, skier and swimmer and has just started competing in Triathlons in the bay area.


    Event Logistics


    DLA Piper Rudnick Gray Cary LLP

    2000 University Ave.(University Circle)

    East Palo Alto, CA 94303

    Tel: 650.833.2000

    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page