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Marketing SIG: Start-up CEO’s Marketing Myopia – How to lead marketing without being a guru

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    Start-up CEO’s Marketing Myopia – How to lead marketing without being a guru

    Start-ups fail most often because their founders having little knowledge of marketing strategy. Since business is only about innovation and marketing (the rest is admin work), you need to get your go-to-market strategy straight. Guy Smith, head of Silicon Strategies Marketing, will walk you through the most common failure points in start-up marketing and where to focus your teams’ attention. Guy will focus acutely on the most common failure point of all, inarticulation of value propositions.

    About the Speaker:

    Guy Smith,  Chief Consultant & Author, Silicon Strategies Marketing

    Guy Smith is Silicon Strategies Marketing's chief consultant and author of Start-up CEO’s Marketing Manual. Guy has earned the trust of many CEOs, founders and marketing VPs in companies around the globe, leading their marketing teams and helping executives build consensus within their staffs. Guy has advised such notable tech companies as Emerson, SuSE Linux, Device Anywhere, LogMeIn, LANDesk, SourceForge and Novell.

    Thanks to our sponsors Moss Adams LLP ,Nixon Peabody, and Technology Credit Union for their generous support and EMC for being the facilities host and food sponsor.

    REMINDERIf you are not a current SVForum Member, admission will cost $20. Or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join

    N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

    Location:
    EMC
    2831 Mission College Drive
    Santa Clara

    Agenda:
    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking

    Cost:
    $20 at the door for non-SVForum members
    No charge for SVForum members

    Due to a change, security now requires all to pre-register. Please register on the SVForum Marketing SIG Meetup Page. Thank you!  http://www.meetup.com/SVForum-MarketingSIG

    Marketing SIG