Marketing SIG: Search & Social: Making the Sum Greater Than the Parts by John Thyfault
Topic: Search & Social: Making the Sum Greater Than the Parts by John Thyfault
Everyone has heard about the rise of social media and how the search engines are incorporating social signals into their algorithms. But too often, the teams responsible for search engine optimization and the teams responsible for social media do not talk to each other, working at cross purposes and leaving potential customers confused. During his presentation, John Thyfault, VP, Search Engine & Social Media Marketing at Beasley Direct Marketing, will discuss concrete tactics to bring your search and social teams together for a stronger, more coherent strategy thaT builds off the strengths of both.
Topics covered will include:
- Best practices to share language/keywords
- Using social media to create advanced keyword modeling
- Using search to drive topics for discussion when creating blogs, tweeting, posting to Facebook and Linkedin
- Using search and social together to drive marketing decisions, messaging and positioning for the range of your company's products
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About the Speaker:
John Thyfault, VP, Search Engine & Social Media Marketing at Beasley Direct
John Thyfault has more than 18 years of marketing, sales and product development experience. His knowledge of search engine optimization (SEO), pay per click (PPC) marketing and social media marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on client marketing investment.
Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Tylenol, American Century, Intel, IBM, and Revlon.
John has led workshops for the Silicon Valley American Marketing Association, the Direct Marketing Association in Northern and Southern California and the Business Marketing Association. He also teaches Search Engine Marketing at University of California, Santa Cruz, Extension in Silicon Valley and is currently leading day long seminars as part of the Online Marketing Summit's 2011 International Tour.
Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and
EMC for being the SVForum Marketing SIG facilities host and food sponsor.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking