Marketing SIG: Retool Your Personal Brand in 2011
Title: Retool Your Personal Brand in 2011
Abstract: Personal branding is a career requirement today. Doing great work does not necessarily mean that you have a great reputation or brand. You’ve got to have the right positioning, brand strategy and action plan. Learn how to develop a compelling brand with Silicon Valley branding expert Karen Kang. Having a strong personal brand is important in any economy, but especially now when individuals must stand apart in a competitive job market or avoid being a victim of downsizing.
Karen will present key personal branding concepts and templates with tips that can help accelerate professional opportunities. You will be inspired and empowered to develop your own personal brand. Through personal anecdotes and concrete examples, you will learn what it takes to brand yourself from the inside out.
You will learn to:
-Identify the rational value and the emotional value of your brand
-Understand the importance of the personal brand ecosystem and how to work it
- Jumpstart your own personal brand with proven tips
-Take charge of your professional destiny through unique personal branding
Location: EMC in Santa Clara
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking