Marketing SIG: Marketing Yourself Through a Book: It's easier than you think!
Topic: Marketing Yourself Through a Book: It's easier than you think!
Speaker: Mitchell Levy, author of eleven business books, and CEO and Executive Editor of Happy About®
As a marketer in the current stormy business climate, you must be waking up every morning with one big question on your mind: "What can I do today to bring in more business (e.g. what can I do to keep my job!)?"
What if prospects came to you asking the following:
1) How do I buy your product?
2) Can you please speak in front of my group (e.g. your prospects)?
3) Can I please get some of your brochures to share with decision makers at my company?
4) I love the brochure you sent in the mail, can I please get some more?
5) In a book I picked up at Amazon or Barnes & Noble, I read about your product/service, can you tell me more?
A dream? Science fiction? No! You get all this and more with a book. You're reading this and you're excited until you read the need for a book. Then you ignore the idea because you're thinking we don't have 1,000 hours and can't wait
1-2 years to create a book. Myth!
Come hear book publisher, CEO coach, and author of the book "42 Rules for Driving Success with Books" Mitchell Levy present various techniques to produce your book in 2-4 months with only 60-100 hours of work. He'll share numerous stories of authors and companies that have significantly increased lead flow and doubled, tripled and quadrupled their revenue. Having a book as one of your creative assets must be given serious considering for your 2009 marketing plan.
Mitchell Levy is the author of eleven business books and the CEO and Executive Editor of the independent publishing house Happy About® (http://happyabout.info). His latest book is "42 Rules for Driving Success With Books" http://happyabout.info/42rules/books-drive-success.php
which chronicles the success of 40 authors. After earning his MBA from the College of William and Mary, he spent 13 years working for corporations in IT, Finance and Operations. He then spent 11 years as an entrepreneur creating 13 companies and strategic partnerships including Happy About in 2005. Wanting to deliver the types of services he was looking for as a service provider, he created a company that makes book publishing approachable. Mr. Levy is also partner of the physical networking firm CXOnetworking and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He lives with his wife and son in Silicon Valley.
DLA Piper Rudnick Gray Cary LLP
2000 University Ave.(University Circle)
East Palo Alto, CA 94303
Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required
For more information about the www.sdforum.org/Marketing SIG