Marketing SIG: Leveraging Your Social Network to Find Early Customers




    Title:  Leveraging Your Social Network to Find Early Customers

    Social navigation is networking with a goal. Entrepreneurs will spend social capital navigating their way to getting trusted feedback and early sales. Like Google and web assisted selling tools, social network tools can improve the quality of your conversations by providing you with background information and context. In the context of established relationships, tools like Facebook, LinkedIn, and others allow people to connect with others and foster networks of friends or colleagues.  Sean will walk through a simple social navigation exercise and also offer a model for how startup entrepreneurs and product introduction managers spend social capital to get critical feedback on product and business concepts.

    Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an adviser to dozens of startups, helping them explore new options and bring their businesses to new levels. His firm, SKMurphy Inc., focuses on early customers and early revenue for software startups, helping engineers to understand business development. Prior to SKMurphy, Sean worked in a variety of roles--software engineering, engineering management, application engineering, business development, product marketing, and customer support--at companies like Cisco Systems, 3Com, AMD, MMC Networks, Escalade, and VLSI Technology. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems from Stanford University. His blog:



    Event Logistics


    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.



    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at