Marketing SIG: How to Jump-Start Your Strategic Planning



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    How to Jump-Start Your Strategic Planning

    Conventional approaches to strategic planning often involve complex market research, detailed financial modeling, and extensive time, all of which are often in short supply for emerging businesses and startups. This talk describes an alternative approach, based on a business ecosystems model, that allows rapid leverage of you and your advisors' own market understanding, and combines it with tools to guide predicting how your business ecosystem may evolve, all to allow you to chart a more successful strategic course for your business without all the overhead of traditional methods. Today's talk will also suggest some "how to" steps on how to turn these strategic ideas in to operational actions, both in terms of driving your product development process as well as organizationally how to bootstrap your business going forward.



    Brad Reddersen

    Brad Reddersen is a consultant in strategic planning and innovation development for emerging businesses and startups.

    He is a senior executive with over thirty years experience specializing in organizational turnarounds and startups, both internal and external. Much of his direct corporate background is in the computer and computer peripherals industry, including leadership of some of the first high-speed optical data recording efforts in the 1970s (for Harris Corporation), advanced disk drive development (for Storage Technology), automatic data capture devices and wireless networks (for Spectra-Physics), and for Silicon Graphics as the Senior VP of Visual Systems, where he supervised strategy, engineering, product management, and business development for all graphics hardware and software systems, worldwide. He is currently working with a number of startups in a variety of roles, on projects as diverse as an unusual internet portal launch, an organization developing new automatic data capture systems for food safety monitoring, and a non-profit developing a proprietary software infrastructure linking the medical payments industry with conventional banking.

    He has also created what is one of the most widely listened-to podcasts on business in the world, the Stranova series, specializing in interviews with strategic innovators and commentary on emerging innovations in business; it currently ranks in the "top 10" of all Yahoo's Business podcasts, out of over 2800 ranked worldwide. He is a published author and also an innovator in his own right, with 27 granted patents spanning the entire period of his career, with the first issued in 1976.


    Event Logistics


    DLA Piper Rudnick Gray Cary LLP

    2000 University Ave.(University Circle)

    East Palo Alto, CA 94303

    Tel: 650.833.2000

    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page