Marketing SIG: DotCom to DotBust to Web2.0

REGISTRATIONPriceQuantity
$20.00
$10.00

Description

  • Lessons from WebEx Marketing

    Please register at the door.


     

    Presentation Overview

    DotCom to DotBust to Web2.0: Lessons from WebEx Marketing

    Join David Thompson, former CMO of WebEx as he shares with us his insights and lessons from heading marketing for a leading software as a service company through the turbulent period from 1998 to 2004, helping to grow revenues from 0 to over $245M and growing market share to 63% even with Microsoft’s entry into the market.


     

    Presenter

    David Thompson

    David Thomson is Founder and CEO of MarketingGenius.com an emerging web 2.0 start-up that is developing solutions to accelerate conversion of prospects to your website. Previously, he was CMO of WebEx Communications for six years where he led the marketing efforts from its early start-up days through a successful IPO and beyond.


     

    Event Logistics

    Location

    SDForum Offices
    111 West Saint John, Suite 200
    San Jose, CA

    Agenda

    6:00 - 6:30 p.m. Registration / Networking / Refreshments
    6:30 - 6:45 p.m. Announcements and Introductions
    6:45 - 8:00 p.m. Presentation and Discussion
    8:00 - 8:15 p.m. Wrap-up / Networking
     

    Cost

    $20 for non-SDForum Members
    $10 for SDForum members
    Registration required

    Please register at the door.

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page