Marketing SIG: Developer &Technology marketing at SUN Microsystems



  • Monthly Marketing SIG Meeting



    Matt Thompson, Director of Technology Outreach, Sun Microsystems


    Presentation Overview

    Sun's software systems, including the Java Enterprise System and the Java Desktop System, are at the core of Sun's software strategy. These systems encompass a number of capabilities that are traditionally marketed individually within the marketplace, while also are part of a larger initiative to market the software "systems" concept to Sun's customers. In addition, driving adoption of both the components of these systems and the "systems concept" to developers worldwide is critical to the eventual success of these systems. As such, this is a critical and integral part of Sun's overall developer and technology marketing strategy. This talk will focus on some real world examples of the challenges and successes of this strategy as it has been implemented over the last 18 months.


    Speaker Bio

    As Director of Technology Outreach, Matt Thompson leads Sun's technology evangelism efforts world wide. His team focuses on educating and enabling the worldwide developer community to easily adopt Sun's emerging technologies like the Java Enterprise System, the Java Desktop System, and Sun's secure mobility platform. Matt's 15 years of experience includes the software engineering of development environments, productivity tools, and object-oriented frameworks. Today, Matt spends most of his time focusing on delivering Sun's technology strategy to developers worldwide. Matt first started at Sun in 1988 and after several years "outside" at Taligent and General Magic he returned to Sun in 1997.


    Event Logistics

    Mitchell Park Community Center

    3800 Middlefield Road

    (between Meadow Drive and Charleston Road)

    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:20 p.m. Announcements and Introductions

    7:20 - 8:30 p.m. Presentation and Discussion

    8:30 - 9:00 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum Members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at