Marketing SIG: Creating Your Business Strategy

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Description

  • The Monthly Meeting of the Marketing SIG





     

    Presentation Overview

    A common strength among B-to-B high technology companies is that many potential markets and solution areas exist for their technology. However, these companies often don’t have the time, money, or resources to step back and decide, out of the plethora of choices, on which market segments, and on which purposes to focus. By creating a focus for the company, the organization can move from being a technology developer to being an organization that can successfully meet the needs of a defined set of customers. Stage 4 Solutions, Inc. has created a 5 step strategy development process that organizations can use to rapidly develop and validate their business strategy.



    During this presentation, we will cover the following 5 steps for creating a strategy:





     

    Speaker Bio

    Niti Agrawal, Principal & Founder, Stage 4 Solutions, Inc.

    Event Logistics

    Location

    Agenda

    Cost

    Marketing SIG Main Page

    • Identify strategy options
    • Define target market characteristics & competition
    • Investigate/research target markets & competition
    • Target market customer interviews
    • Develop strategy recommendation
    • For each step, practical advice and detailed action items will be provided so that audience members can use the process in the development or refinement of their companies' strategies.
    • Niti is the Principal & Founder of Stage 4 Solutions, Inc., a product marketing consulting firm focused on providing services to the high technology market. Over the last 3 years, Stage 4 Solutions, Inc. has worked with over 20 clients - companies such as HP, Sun, Yahoo!, SAP, Symantec and a variety of start-up companies. Prior to founding Stage 4 Solutions, Inc. Niti was the Director of Product Marketing for Agile Software, a leading provider of Product Lifecycle Management solutions, and also held several management roles at HP.

      Niti has an MBA from Stanford University and a BS in Accounting and Finance with highest honors from The Wharton School of Business.

      Mitchell Park Community Center
      3800 Middlefield Road
      (between Meadow Drive and Charleston Road)
      Palo Alto, CA

      6:30 - 7:00 p.m. Registration / Networking / Refreshments
      7:00 - 7:20 p.m. Announcements and Introductions
      7:20 - 8:30 p.m. Presentation and Discussion
      8:30 - 9:00 p.m. Wrap-up / Networking

      $15 at the door for non-SDForum Members
      No charge for SDForum members
      Please call 408.494.8378 for student memberships
      No registration required

      For more information about the Marketing SIG, please visit the , at www.sdforum.org/sigs/marketing.