Marketing SIG: Beyond Microsoft Office:



  • New Tools for Increasing Marketing Productivity

    Presentation Overview

    Beyond Microsoft Office: New Tools for Increasing Marketing Productivity

    When the only tool you know how to use is a hammer, you solve all problems with a hammer, which is why many use Microsoft Office for everything. This talk provides an overview of new software tools for increasing marketing productivity.

    The applications bundled into Microsoft Office--word processing, spreadsheets, presentations, calendar, and mail--are the only software tools that many marketing professionals have learned.

    Not only can these same functions be performed more efficiently and effectively, but Internet-enabled applications and services can vastly improve your productivity in gathering, organizing, and presenting information.

    Whether you are an individual contributor in a small startup or a manager in a large firm, these applications will enable you to accomplish more with less time and effort. Examples covered will include more compelling presentations, faster spreadsheets, better looking documents, business networking and contact management, and easy to use survey tools.



    Mark Duncan

    Mark Duncan is a marketing consultant who focuses on emerging technologies, assisting companies in entering new markets and developing new business opportunities. His firm's website is


    Event Logistics


    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at