Marketing SIG: “To email or not to email”






    Laurie Beasley Beasley Direct

    Gene McKenna Digital Impact

    Yumi Prentice Grey SF

    Tammo Stubbe Arena Solutions


    Kathleen Nemetz Kathleen Nemetz


    Presentation Overview

    “To email or not to email” – A panel discussion to illuminate when and how to use email campaigns for prospecting high tech buyers

    Executive management wants more accountability from marketing pros. In high tech circles, this focus often translates into an increased focus on direct response campaigns, particularly email, to build leads databases and to move prospects along the buying cycle.

    A 4-star panel will explore why, when and how to best use email campaigns for demand creation – do’s and don’ts, what email will and won’t do, and real successes with email campaigns. We’ll also touch on how email campaigns work in an international context.



    Laurie Beasley

    Laurie Beasley, president of Beasley Direct Marketing, Inc., and Vice Chair of the Direct Marketing Association, Northern California Chapter;


    Gene McKenna

    Gene McKenna, VP of Product Management at Digital Impact, where he oversees design and development of standard and custom solutions for integrated digital marketing;


    Yummi Prentice

    Yumi Prentice, Account Director for Grey San Francisco, where she manages strategic accounts such as Sun Microsystems;


    Tammo Stubbe

    Tammo Stubbe, board member at the DMA and Director of Marketing for Arena Solutions, an on-demand PLM software company located in Menlo Park.


    Kathleen Nemetz

    Moderator of this panel will be Kathleen Nemetz, a 20+ year marketing veteran who used email coupled with other outbound marketing vehicles to build international prospection pipelines for CapGemini, Sun Microsystems and other high tech giants.


    You can submit questions in advance for this panel!

    Please send them directly to Kathleen Nemetz - [email protected]. Sample areas of discussion could include:

    • Brilliant creative ideas – what pulls?
    • Demand creation vs. branding – are they one and the same?
    • Differences in email use for domestic and international markets.
    • Email vs. instant messaging; Gartner Research predicts that by 2006 more users will use instant messaging than email. Implications?
    • Offers and incentives to boost response
    • Rules and regulations, SPAM and filtering, how to get through
    • Tracking response to report out success rates with each campaign
    • Whose lists, yours or rentals?


    We will discuss the topics that you are most interested in.

    Submit your areas of interest or your questions via e-mail or simply ask them at the event. Join us for an exciting evening where you hear the good, the bad, and the ugly about e-mail marketing.


    Event Logistics



    111 West Saint John, Suite 200

    San Jose, CA 95113

    Phone: 408-494-8378

    Note: the building doors lock at 7:00pm. If you arrive after 7:00pm,
    please call 408-494-8378.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:20 p.m. Announcements and Introductions
    7:20 - 8:30 p.m. Presentation and Discussion
    8:30 - 9:00 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum Members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at