Marketing Campaigns: Fill the Pipeline w/Targeted Prospects



  • This event is SOLD OUT!

    Hosted by: EDA Consortium


    Celeste Smith Bishop (bio), President, Bishop Market Resources

    Wondering how to secure and charge up your sales pipeline? Learn how to design, develop and implement marketing campaigns that produce predictable growth and keep your pipeline fat! The role of marketing campaigns in growing a successful business is frequently shrouded in mystery - yet it is one of the best ways to predictably accelerate business growth.

    A well-produced marketing campaign can create significant competitive advantage, deliver qualified leads and accelerate targeted sales for your business. Successful companies implement several marketing campaigns a year to ensure their success. However, marketing campaigns are not the exclusive domain of deep pocket companies - any business can benefit if they know how to 'Make it So.'

    Learn from a Marketing Guru how you can direct, develop, and manage your own successful marketing campaigns through a dynamic blend of classical and innovative approaches. This seminar is designed for business executives and marketing professionals in charge of a company's or product's marketing efforts. You will leave the morning with:

    • an understanding of marketing campaign strategies and components
    • the knowledge of how to develop a successful campaign
    • key management factors to drive the process

    Speaker Bios


    Celeste Bishop, Bishop Market Resources

    Celeste Bishop is President of Bishop Market Resources, a marketing consulting and services firm producing Ground Zero Marketing programs and market intelligence for emerging, high-growth businesses. Ms. Bishop has a dynamic marketing background with nearly twenty years experience in all facets of marketing, including venture formation, competitive intelligence, and market planning.

    Ms. Bishop brings the breadth and depth of Fortune 500 and Venture marketing expertise to emerging businesses. Her diverse experience as a division Marketing Vice President at AT&T focused on internal venture development, creation of the consumer division competitive intelligence department, groundbreaking market segmentation initiatives, and building marketing teams in B2B, B2C, domestic and global lines of business.

    The Ground Zero Marketing concept was developed to produce immediate value for emerging high-tech businesses through a series of stage-distinctive, systematic approaches that accelerate momentum to market and strengthen market position.

    Event Logistics


    8:30-9:00am Registration/Networking/Continental breakfast
    9:00-11:00pm Interactive Seminar


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113

    Seminar Track

    Sales and Marketing; Startup Stage Businesses


    Cost (Continental Breakfast Included)
    $30 SDForum Members
    $60 Non-Members
    Free for EDA Consortium members (membership will be verified)