Create an ROI Model and Sales & Marketing Program



  • Come and learn new approaches that fly in the face of conventional sales and marketing.


    Bruce Scheer(bio), Founder, FutureSight Consulting

    In today's market of extremely tight budgets, you need to prove that your product will pay for itself -- and in short order! How do you calculate return-on-investment (ROI) in a way that the CFO can agree with? Take advantage of learning new approaches that fly in the face of conventional sales and marketing.

    This seminar is designed to show you:

    • How to make your sales cycle move faster
    • How to close more deals
    • How to differentiate based on value versus your competition
    • How to alleviate price pressure in negotiations
    • How to improve overall sales and marketing performance.

    We will achieve this from assessing the market situation and corporate technology purchasing trends and understanding the CFO... what they need to "see to believe".

    Speaker Bio

    Bruce Scheer, Founder, FutureSight Consulting

    Bruce Scheer is the Founder of FutureSight Consulting. His years of senior consulting allows him to bring a wide range of experiences and strategic marketing insights to technology client engagements. Mr. Scheer is grounded in relevant industry experience, and has developed proven approaches for determining the right Go-To-Market and Route-To-Market strategies for market success.

    Mr. Scheer was a founding member of VIA International Management Consultants, an Asia-based practice based in Singapore. There, he provided strategic marketing inputs to leading Asia-based clients, including Hewlett Packard, Motorola, Deutsche Telekom, IBM, Nortel Networks and Dow Jones & Company. Mr. Scheer also led successful consulting engagements focusing on enterprise-wide and division-level service and quality improvement initiatives. His clients came from diverse sectors: Financial Services (Citibank, Credit Suisse), Technology (Canon, HP), Hospitality (Mandarin Oriental Group, Marina Mandarin) and Transportation and Infrastructure (Asea Brown Boveri, Coastal Equipment).



    8:30am-9:00am Registration/Networking/Continental breakfast
    9:00am-11:30am Seminar


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Cost (Continental Breakfast included)
    $30 SDForum & SVASE Members
    $60 Non-Members

    Pre-registration unavailable. Please register at the door.