Marketing & Social Media SIG: Your Marketing is Doomed Without a Sales Strategy with Jim Lundy


  • Your Marketing is Doomed Without a Sales Strategy

    Learn how to create a better organization that brings marketing and sales on the same page.


    > Marketing’s job is to create leads for sales: leads that are qualified and convert (especially social media leads are often unqualified).

    > Sales often does not follow up on the leads marketing provides (for multiple reasons).

    While marketing and sales are the lifeblood of any growing enterprise, any amount of leads generated by marketing won’t help a company grow without a consistent and repeatable sales strategy.

    Join us on Monday, March 10th, at Detati Digital Marketing for an interactive talk that will provide answers:

    • Why do enterprises fail (to grow)?
    • What are sales methodologies and how are enterprises  leveraging them?
    • What are best practices to accelerate growth with sales and marketing synergies?
    • How can stop the marketing/sales disconnect, especially in large enterprises, full of silos?
    • Can the often used buzz word, the “social enterprise”, help? If yes, how?


    About the Speaker:

    Jim Lundy, Founder & CEO, Aragon Research

    Jim also serves as Lead analyst for collaboration, mobile, social, content management, user interface and knowledge.

    He has over 29 years of technology and management experience as a vendor, user and analyst.

    Jim spent 12 years at Gartner where he formed and led the Collaboration and Social Software Research Team, and served as lead analyst for Enterprise Content Management and Corporate Learning.

    He has extensive experience in product strategy, development and go-to-market plans.

    Prior to founding Aragon Research, Jim was the VP/General Manager of the Collaboration Business Unit at Saba Software.

    He spent 15 years at Xerox Corporation in a variety of software and hardware sales and marketing positions.

    Jim has a B.S. in Finance from Penn State University.

    Read More about Jim and follow him on Twitter @JimLundy.


    Thanks to our sponsor Nixon Peabody for their generous support and special meeting sponsor Lean Data!

    REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join now.



    Detati Digital Marketing
    265 Caspian Drive
    SUnnyvale, CXA 94089

    $20 at the door for non-SVForum members
    No charge for SVForum members

    Security requires all to pre-register.

    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking