Marketing & Social Media SIG: Your Brand, The Next Media Company with Michael Brito
Online registration is now closed. Walk-ins are welcome to register onsite.
How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
There is a content surplus and an attention deficit in the minds of consumers today.
They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't.
In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.
Content is still king - and if you're a brand marketer, you need to start thinking like a media company, too.
Don't miss this presentation in which Michael Brito - social business pioneer and author of Your Brand, The Next Media Company - will brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.
About the Speaker:
As a Group Director at WCG, Michael is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy, scales community management and integrates paid, earned and owned media initiatives.
Over the last decade, Michael has worked as a Senior Vice President for Edelman Digital, as well as large, very influential brands in Silicon Valley, including HP, Yahoo and Intel, where he was responsible for consumer social media marketing and community management.
He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.
Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps.
Thanks to our sponsors Accenture and Nixon Peabody for their generous support,and to Citrix Startup Accelerator for being the facilities host.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking