Marketing & Social Media SIG: Setting the Right Coordinates: 7 Ways to Jumpstart Your Marketing in 2014



  • Setting the Right Coordinates: 7 Ways to Jumpstart Your Marketing in 2014

    A new year brings new marketing challenges What’s changing this year? Are you clear on what you need to accomplish? Do you know what you’ll need to do to get there?    Before you make and break too many New Year’s resolutions, consider what you need to put in place to make 2014 a successful year for you and your marketing organization.

    Award winning marketing expert Linda Popky, President of Leverage2Market Associates, will discuss key factors to consider when planning your year. Understand the importance of setting benchmarks and establishing clear objectives. Find out how you can do less, listen more, and stand out from the crowd. Learn seven tips you can use to jumpstart your marketing efforts in 2014.

    Register Here Now! (SVForum members, login first, then register.)


    About the Speaker:

    Linda Popky, Founder & President

    Linda Popky is the founder and president of Redwood Shores-based Leverage2Market Associates. She is a consultant, author, speaker and educator who helps organizations use marketing to transform their business and dramatically improve the bottom line. She’s been named one of the Top Women of Influence in Silicon Valley and inducted into the Million Dollar Consulting® Hall of Fame. Linda is Past President of Women in Consulting (WIC) and a member of the Strategic Developme

    nt Board for Watermark, the organization for exceptional women. She is the first marketing consultant certified worldwide to offer the Private Roster Mentoring Program and the host of the podcast series.


    Thanks to our sponsor Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture for our refreshments.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking