Spotlight: CIOs Talk About the Future of CRM



  • Get the customer perspective from CIOs and SVPs from The Gap, Intuit and Charles Schwab!



    Ken Harris (bio), SVP and CIO, Gap Inc.

    Bill Ihrie (bio), SVP and CTO, Intuit

    Beth Devin (bio), SVP Integrated Client Technology, Charles Schwab & Co.



    Dave Margulius (bio), Technology Analyst and Consultant; Contributing Editor, InfoWorld Magazine


    Sponsored by

    Inforte Microsoft  

    Customer Relationship Management technology (CRM) has grown into one of the most important – and most hyped -- categories of enterprise IT spending.

    This event, with senior IT executives who have been leaders in implementing CRM, will focus on how CRM technology needs to evolve to meet key enterprise needs. Among the specific topics we'll discuss:

    • What's required to unlock the true power of CRM in the enterprise?
    • What impact do customer-facing systems have throughout the rest of the enterprise? On the bottom line?
    • What will the next generation of CRM technology look like, and what's driving it? What are the most critical enterprise CRM needs? A 360-degree view of the customer? Contact center and sales force productivity? Analytics?
    • Are there still opportunities for startups in the CRM market? How do enterprise decision makers view best of breed point solutions vs. CRM suites?

    The SDForum Customer View Series is designed to present enterprise decision makers talking about the future of enterprise IT… a rare opportunity to get direct insight into how actual customers think about buying and deploying technology.


    Event Logistics


    The Auditorium on the Microsoft Campus

    Building 1

    1065 La Avenida

    Mountain View, CA 94043


    6:00-6:45pm Hot Appetizers/No Host Bar/Networking

    6:45-7:00pm Announcements/"Open Mic" Session

    7:00-8:00pm Program

    8:00-8:30pm Open Q&A



    Cost (including hot appetizers and no-host bar)

    $35 SDForum Members and Stanford students (with current ID)

    $50 Non-members

    Pre-registration unavailable at this time. Please pay at the door