ROADMAP - Getting Your First Big Customers



  • In today's market investors want to see that people will buy your product. Come learn how to land those first big customers to put you on the map!

    Register now for this event


    Chuck DeVita, Growth Process Group


    Brock Alston, Sales Consultant/Former VP of Sales
    Lori Harmon, Sales Executive
    Chris Whitted, Alpha Deals

    Most investors today are looking for more than two guys and an idea, they want to see customers! You've got a solid technology, a good team of people, and you solve an important business problem, so how do you get the first, second, fifth, and tenth customers? Come learn from a veteran VP of sales with international and domestic experience in software, systems and components, as well as a panel of sales and marketing professionals with experience in today's market.

    This material was designed for founders, CEOs, CSOs, CMOs, salespeople, sales executives, and marketing professionals as well as CFOs and CTOs who need to understand the challenges of acquiring their first customers in a new market . Whether you're at a solid company selling to a new market, or getting the first customers for your company, this seminar is for you.

    This session will focus on getting your initial customers for B2B enterprise level software and internet solution companies.

    Key elements of this highly interactive discussion will include:

    • Moving from vision to execution
    • Developing ideal customer criteria
    • Selling to early adopters & innovators
    • Why direct sales works best for early stage customers
    • The importance of charging your first customers
    • Preparing initial sales tools; when to use demos, value propositions and references
    • Selling value vs. features
    • The characteristics of great early stage sales people
    • To measure customer commitment
    • Developing a sales process
    • How to deal with the warrants demands of your first customers
    • How to make sure you get references from your first customers

    Event Logistics


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    8:30-9:00am Registration/Networking/Continental breakfast
    9:00-12:00pm Interactive Seminar

    Seminar Track

    Sales & Marketing; Startup and Funded Stage Businesses


    Cost (Continental breakfast included)
    $49 SDForum Members
    $99 Non-Members