Online Event: Marketing in Internet Time
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Jerome Sierra, Email Guru Consulting
Email newsletters have helped companies double, and even triple their loyal customer base. Join Silicon Valley marketing gurus as we discuss The Next Generation in Email Newsletters as a Sales and Marketing Tool starting Sept 19.
Jerome Sierra is the founder of Email Guru Consulting, a one stop electronic newsletter service dedicated to help companies find, acquire and retain customers. Prior to founding Email Guru, Mr. Sierra was Product Marketing Manager for Terra Lycos Corporation where he built and managed Lycos mail, one of the internet’s largest web-based email providers with over 4 million loyal users. Under his management, Mr. Sierra increased revenue for Lycos Mail's direct marketing newsletter program 300% and attracted leading content providers including PCWorld, WebMD and WiredNews. Prior to this, Mr. Sierra worked at ReleaseNow where he developed and implemented an opt-in email based direct marketing program, that rewarded members with valuable reviews, news and deals. Mr. Sierra has also worked in San Francisco for Mypoint Corporation, a leading provider of member-driven Internet direct marketing services.
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