A Case Study of Learning Lessons for Entrepreneurs






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    Building a Silicon Valley Business:

    A Case Study of Learning Lessons for Entrepreneurs

    Series Description:
    SDForum, in collaboration with Nixon Peabody and Frank Rimerman are delighted to announce the launch of a unique and innovative breakfast series: Building a Tech Business in Silicon Valley: A Case Study. The Series is NOT a “talking heads” panel program.   Instead, the important lessons learned are communicated through discussions centering around detailed case descriptions.   Audience members put themselves in the shoes of the company's principals as they suffer and succeed through the rollercoaster life of a startup.  The Series will take place across five sessions from Fall '08 to Spring '09 and will trace the lifecycle of a fictitious Silicon Valley technology company.

    Each session will be kicked off  by a panel of experts and then  participants will discuss and debate what the founders should do, provide helpful insights and materials for the entrepreneurial attendees as they build and grow their own companies.  The experts include seasoned entrepreneurs and CEO’s, service providers, investors and executives with pertinent experience and insights. There will be a dedicated wiki to communicate with  attendees, including disseminating background material prior to the sessions, session materials, news and other related pieces or posts, and speaker and sponsor information.

    Attendees are invited to participate in the entire series, or simply come for one session of particular interest.

    Session #3 - Managing High Growth - February 18, 2009

    Flush with VC cash and new business opportunities from other media companies, GS needs to make key changes in the way it does business. No longer a “garage” company, GS now must select a Board of Directors and hire a CEO. More importantly GS must figure out how to manage the expectations of its funders. How do they go about this process?

    Jean Fuller, Fuller Coaching
    Neal Hansch, Rustic Canyon Partners
    Karen Northup, Corefino
    Ron Storn, Targus Human Capital Partners
    Mark Zawacki, Milestone Group
    Moderated by: Stephen Clinton, Esq., Nixon Peabody

    Speaker Bios:

    Karen Northup, Founder and Chief Executive Officer, Corefino.

    Karen founded Corefino after serving as chief financial officer (CFO) at successful, venture-backed technology companies. These include Scout Media, where she served as CFO through the company's successful acquisition by Fox Interactive; Rivals.com, where she recruited and trained a 35-member accounting staff and successfully directed the company through its initial public offering; and Telocity (now DirecTV), where she was instrumental in raising a US$134 million mezzanine round of financing. Karen also held management positions with GlobalCenter, including a key role in its acquisition by Global Crossing, and PriceWaterhouseCoopers.

    Stephen Clinton, Esq., Counsel, Nixon Peabody. Mr. Clinton represents a broad range of companies from privately held start-up companies to publicly traded corporations. He has extensive experience in all aspects of corporate transactions and assists clients with the negotiation and consummation of mergers, stock sales, asset acquisitions and other reorganizations. Mr. Clinton regularly assists with cross-border transactions.

    Mr. Clinton advises public clients in the preparation of reporting documents and registration statements filed with the SEC under the Securities Act of 1933 and the Securities Exchange Act of 1934 as well as other SEC compliance matters.

    Mr. Clinton represents clients in equity financings, convertible debt offerings, and venture capital transactions. His practice also consists of representing emerging growth companies in all aspects of business and corporate transactions, including entity formation, entity governance and business planning issues.

    Jean Fuller, Founder, Fuller Coaching.

    Jean Fuller is founder of Fuller Coaching, a coaching and consultancy firm that works with Fortune 100 and startup companies to achieve more effective leadership and collaboration. Clients utilize Jean for high potential leadership programs, individual leader assessments and 360 interviews, and facilitating critical team strategy sessions. As a past VP of a retained search firm and an insider in the retained search process, individual executives work with Jean as a confidential executive agent to drive their own careers. Fuller Coaching has served diverse clients in tech/biotech startups and Fortune 100 organizations. Previously, Jean was VP of Operations for HPR, a retained executive search firm, and at Alternative Resources Corporation she was responsible for over a $25M recruiting business. She has held a wide range of leadership positions with IBM in sales and marketing, engineering, consulting and product groups.  Jean has a BA from the University of Massachusetts and attended Columbia University and the Advanced Business Institute at Harvard University. Jean received the Certificate of Director Education from the National Association of Corporate Directors, the Professional Coach Certification from the International Coach Federation, and holds certification in leading talent management, assessment and coaching tools.

    Ron Storn, CEO and Founder, Targus Human Capital Partners. Ron Storn, CEO and founder, has nearly 20 years of experience in executive search and as a Big Four CPA.

    Prior to founding Targus Human Capital Partners, Ron managed Western Region experienced recruiting for PriceWaterhouseCoopers LLP and spent a significant period as a recruiting manager for an international executive search firm, managing Bay Area offices.  Ron began his career as a CPA with KPMG and draws on his financial and public accounting background in particular for Targus’s CEO and CFO practice.  

    He is a frequent speaker and thought leader on recruiting, professional development and job market trends to various professional organizations and industry groups. 

    Ron was born and raised in San Francisco and has built a professional and personal network reflecting decades of experience in the San Francisco Bay Area.  He is active in the business community and organizations such as the Silicon Valley Leadership Group.





    Remaining Sessions: 
    Session #4 -Disaster, April 29, 2009
    Session #5-Selling Out/Exit Strategy, June 10, 2009

    Frank, Rimerman + Co.
    1801 Page Mill Road
    Palo Alto, CA

    Price: SDForum members: $35, Non-members: $45, Platinum Pass: $0