Advance Lounge Chair Series: Learn about faking it, making it and selling it



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    ADVANCE LOUNGE CHAIR SERIES: Join us for a day with Australian entrepreneurs and learn about faking it, making it and selling it.










    Serafina Maiorano I CEO, Advance


    Taking Australian innovation to International success

    John Bailye I Chairman & CEO, Dendrite International

    John is a leading Australian innovator and entrepreneur. John established Dendrite in Australia and moved to the United States. Under his leadership, Dendrite grew from a start-up company to a firm that achieved annual sales of more than $420 million, Dendrite became a publicly traded global company that employed  3,000 people in approximately 26 countries, and its client base included the world's top 20 pharmaceutical companies.


    Funding for Start-Ups:
    How to get a VC excited?


    Panel moderated by: Louise Pennell, Media Consultant

    Jeremy Liew I Managing Director, Lightspeed

    Jeremy invests primarily in the Internet and mobile sectors, with a particular interest in social media, commerce, gaming, financial services and methods for increasing monetization. He joined Lightspeed in early 2006.


    David Scott CarlickVenture Partner, Rho Ventures

    David joined Rho in 2009 and focuses on investments in digital media and marketing. Prior to Rho, he was managing director and venture partner of VantagePoint Venture Partners, where he was involved in numerous investments, including Intermix Media (parent company of MySpace that was sold to NewsCorp in 2005) and ReachLocal. He was also executive vice president at Poppe Tyson, where he co-founded


    Building the A-Team for your start-up


    Creating the right team for your business is one of the most important, yet difficult elements of a start-up. Our panel will discuss some of the unique challenges associated with building an A team such as:


    What is the most important position to fill?

    What personality traits should entrepreneurs looks for?

    Where do you find the members of your team?



    Panel moderated by: Laura Chambers I Senior Director, Merchant Marketing & Customer Experience at PayPal



    Andrew Roberts I Founder & CEO, Ephox

    Currently CEO of Ephox, makers of EditLive!. EditLive! is the leading browser-based web authoring solution that is OEM'ed by most of the leading content management vendors. Andrew helped found and raise angel capital for Ephox in Australia before moving to Silicon Valley in 2002.


    Mick Luibinskas I Co-Founder of Pollenizer & Web Start-ups

    Mick Liubinskas is one of Australia’s leading web strategists, having served in head marketing roles at Kazaa, Zapr and Tangler. He now runs Pollenizer, the business incubator he co-founded with former-Kazaa colleague Phil Morle.


    Elias Bizannes I Director, Charles River Ventures

    Elias Bizannes – Director of Charles River Ventures; Founder of Startupbus and Partner at StartupHouse (Mentor)


    Phaedon Stough I Managing Partner, Mitchell Lake

    Over a decade of experience in technology orientated executive search projects. Founder of Mitchellake Consulting in July 2001.  Worked with a mix of angel and venture funded technology companies, commercialisation institutes and leading fortune 500 companies. 



    Morning Break



    What do you do when Plan A doesn’t work?

    Randy Komisar, Investment Partner, KPCB

    Randy joined Kleiner Perkins Caufield and Byers as a partner in 2005. Several years prior, Komisar partnered with entrepreneurs creating businesses with leading edge technologies. ??He was a co-founder of Claris Corporation, he served as CEO for LucasArts Entertainment and Crystal Dynamics, and he's acted as a "virtual CEO" for such companies as WebTV, Mirra, and GlobalGiving. He was a founding Director of TiVo where he remains current chairman of the Nominating and Governance Committee. Earlier, Randy served as CFO of GO Corporation and as Senior Counsel for Apple Computer, following a private practice in technology law.


    Randy is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. His most recent book with co-author John Mullins is Getting to Plan B


    Finding your audience: Developing a US marketing strategy


    Panel moderated by: Nina Blackwell Former Senior Director, Communications, Yahoo!



    Nick Bishop I President & CEO, DDB West

    Nick joined DDB in 2007 as President and CEO of DDB Los Angeles. He has broad experience in all aspects of the communications business--as an agency executive, a client and a consultant. Nick brings an international perspective to his role, having lived and worked in his native Australia, as well as in London, Madrid, Amsterdam, New York, Atlanta, San Francisco and Los Angeles.


    David Cannington I CMO, Sensear

    David’s earlier career was spent driving marketing strategies for Fortune 1000 companies such a Cadbury Schweppes in Australia and UB Foods in the UK. He then worked for McCann Erick-son in Sydney and San Francisco driving advertising strategy and execution for global brands such as Nestle and Del Monte.

    Since arriving in San Francisco 20 years ago, David founded two marketing consulting companies advising early stage technology companies on US market traction and was the founding CEO of ANZA Technology Network, a leading Asia Pac Technology Network.


    Siimon Reynolds I Founder, The Fortune Institute

    Siimon is one of Australia’s most respected marketing experts, entrepreneurs and authors. He has won numerous business awards and is Co-Founder of The Photon Group, which grew in 9 years from two people to the 15th largest marketing group in the world, with over 50 companies employing 6000 full and part time staff, valued on the Australian Stock Exchange at over $500 million.

    Tony Surtees I President & CEO, Hyperlocalizer

    Tony Surtees is CEO of Hyperlocalizer. He was CEO of iPrime, for Prime Media Group Limited, Vice President and General Manager of Yahoo!’s commerce division in the US, responsible for 14 business units generating US$200 million per annum in advertising and US$2.5B in gross sales.


    Roger Kermode I CTO, Comms, Media & Entertainment, HP






    Leadership and building great companies

    Dr. Craig H. Barratt, President of Qualcomm Atheros, Inc

    Dr. Craig H. Barratt joined Qualcomm in May 2011 as president of Qualcomm Atheros, Inc. He served as president and chief executive officer of Atheros, and a director on the company’s board from 2003, leading the company through its 2004 IPO and growth to over $900M of revenue in 2010, culminating in its 2011 acquisition by Qualcomm for $3.1 Billion.


    Entrepreneurial Insights


    Interviewed by: Tony Surtees I President & CEO, Hyperlocalizer


    Brian Boys I Vice President - Product, Dashbox

    Brian joined Dashbox after serving as General Manager at iPrime, the online arm of Australian media network Prime Television. Prior to iPrime, Brian spent seven years at Yahoo! He was the inaugural sports producer and later Head of Entertainment at Yahoo! Australia before moving to Los Angeles to lead international product strategy for Yahoo! Music as Director of Global Media Services. Brian completed his law degree at Sydney’s Macquarie University



    The start-up journey: Showcasing Australian success


    Panel moderated by: Louise Pennell, Media Consultant

    Peter Le Lievre I Co-Founder & CEO, Chromasun

    Peter is a global leader in high technology commercialization. He was a co-founder and CEO of Ausra and has decades of management experience in venture capital and clean tech. Peter is widely published and is inventor or designer in 19 Patents


    Ryan Junee I Founder & CEO, Inporia

    Ryan Junee is a serial entrepreneur, start-up advisor, investor and technophile. He is currently CEO and Co-Founder of Inporia, and is a mentor at 500 Startups and StartMate. His previous startup, Omnisio, developed innovative ways to edit and enhance online videos and was acquired by Google in 2008.


    Patrick Llewelyn I Co-Founder & CEO 99 Designs


    Dr. Larry Marshall, founder REVCF

    Larry made an unusual carreer journey from Scientist to Inventor to Entrepreneur to CEO to VC; founding 5½ companies and delivering 2 IPOs, then founding the Renewable Energy fund in partnership with Australia, Silicon Valley, and China. 





    Pathways to Success:

    Venture Capital


    Moderated by: Dr Larry Marshall, Managing Director, Southern Cross Venture Partners & Advance Board Member

    Bill Lanfri Advisor, Jive Software, Palo Alto Networks, Sequoia

    Bill brings over 25 years of background in enterprise networking and telecommunications to his role as advisor to Jive Software. Some of his more recent experience includes Operating Partner at Accel Partners from 2000 - 2003, during which time he served as CEO of the Accel / Sequoia investment Big Bear Networks and 5 other successful startups.


    Matt Tucker, Co-Founder & CTO, Jive Software

    Mattis a co-founder and CTO, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from two people to over a hundred, resulting in an IPO last year and current market cap of $1.4  Billion.


    Pathways to Success: Bootstrapping


    Moderated by: Dr Larry Marshall, Managing Director, Southern Cross Venture Partners & Advance Board Member

    Mike Canon Brookes I Co-Founder & CEO Atlassian

    Mike is the co-founder and CEO of Atlassian Software Systems, an Australian software company attempting to ‘upset’the enterprise software market. Mike is also an investor in a number of Australian startups including Homethinking, a website which provides quantitative and qualitative tools that help people make more informed decisions when it comes to choosing a broker to sell their house. Prior to starting Atlassian, he was the Technology Director for Jupitermedia (JUPM, ne: INTM) in the Asia Pacific region.


    Australia’s Innovation Dilemma


    Moderated by: Dr Larry Marshall, Managing Director, Southern Cross Venture Partners & Advance Board Member


    Doron Ben-Meir I CEO CommercialisationAustralia

    Doron has extensive experience in the venture capital industry and commercialisation more generally. Over the past twenty years he has been involved in numerous venture capital organisations, and has been a founder or co-founder of six start-up companies, as well as an investor, investment manager, and/or advisor to several others. Through these activities he has built a substantial network both domestically and internationally.

    Adrian Turner I CEO Mocana

    Adrian has more than 15 years of international business experience. Prior to founding Mocana, Adrian was responsible for West Coast Business Development and Alliances for Kenamea, an enterprise communication firm specializing in reliable, secure communications

    Adrian is also the author of Blue Sky Mining, a prescriptive call to arms for all Australian ecosphere participants to stop being complacent and effect the change this country needs to prosper -- now It draws on the highest-impact commercial practices that are pervasively used in Silicon Valley.



    Please join us for drinks and to network with Australia’s Global Community



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