Jef leads Basis leveraging his years of consumer technology experience. Prior to joining Basis in 2011 he was CEO at wireless photo start-up, Eye-Fi, taking the company through its 2007 launch to the international retail distribution of its device and cloud service. Before that, he was GM of audio and gaming at Logitech, where he also worked in U.S. and EMEA marketing. He graduated from Purdue University with a B.A. in Communications.