The Executive Leadership Series - Manage For Profitability



  • Impact Your Bottom Line Through An Integrated Product Strategy

    Moderated By:

    Noël Adams, President, Phase Forward
    Joan Marwitz, Product Management Consultant, Phase Forward

    Guest Speaker:

    Darlene Mann, CEO, Siperian
    Bassam Kahn, VP of Products, Venturi Wireless
    Others TBD

    The second session will address:
    Manage For Profitability -- Impact Your Bottom Line Through An Integrated Product Strategy

    Today like never before the pressure is on to do more with less. How does the senior management team drive an organization to launch products more quickly with less resources? Executives on the panel will share insights with their peers and discuss how raising product management issues to a strategic level can enhance revenue, shorten delivery cycles and cut costs. Topics for discussion include:

    • How the executive team can drive their company to build products that map to the strategic business model avoiding costly mistakes in the market
    • The role of the senior management team in leading and supporting the product management process to remove roadblocks and speed up time-to-market
    • Knowing when to step in and when to stay out of your product team's way

    Program Originally Designed By:
    White And Lee in conjunction with PriceWaterHouseCoopers


    Program Overview

    The continuation of our Executive Leadership Series program designed to provide management teams, including CEO, COO, and VP levels, with case-study materials and highly interactive discussion on the current issues, trends and solutions to problems confronting mid and later-stage companies in the Valley. Cases in these sessions will be studied under the Socratic method, like business school.

    Upon registration for the program, cases will be sent to registrants in advance of each session. This will truly be a "leadership" program, where all attendees will be expected to read the cases and be prepared to actively participate in the discussion bringing their our experience to the classroom.

    Cases will be on fictitious companies that highlight issues facing real companies real-time, with facts being layered on top of facts to replicate the complexities of resolving issues in complex situations.

    This Program is unique, and it is not for the faint of heart or wall flower among us. As in business school, we will all teach and share with each other... but without the exam. Make it through this program and you'll run circles around your competitors... unless they are sitting next to you!


    About Phase Forward

    Phase Forward handles product management and marketing projects for companies in high tech industries including wireless, telecommunications, consumer electronics, and enterprise software. Services and projects span the product lifecycle from new product research and market analysis to outbound product marketing programs. Phase Forward’s expert team fills gaps in resources allowing companies to meet time-to-market and budget goals. The team specializes in bridging the gap between technology and marketing and has helped both startups and big companies identify new markets, create customer-focused products, and build successful product marketing tools.


    Event Logistics


    8:30-9:00 Registration, networking, continental breakfast

    9:00-9:20 - Presentation

    9:20-10:00 - Panel Introductions

    10:00 - 10:45 Case Study Overview and Team Breakouts

    10:45 - 11:00 Break and light snack

    11:00-11:45 Team Response and Panel Insights

    11:45-12:00 Q&A


    Final Executive Leadership Series Session

    Fri May 21 - Execution: Why Results Don’t Match the Vision 



    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113



    Cost* (Continental breakfast and snacks included)

    $50 SDForum Members

    $75 Non-Members

    *at the door add $10 to member and non-member prices

    Pre-Registration closes at 3:00pm, the day prior to this event.

    To register by phone call 408.494.8378.

    To register on-line, please visit the link below.