• Where is the Money? Friday, December 11, 2009 - 08:15AM to 05:00PM
    1065 La Avenida Street
    Mountain View, CA

Where is the Money?



  • "Where is the Money?"
    SDForum's 4th Annual Business of New Media Conference

    *Online Registration is Now Closed - Register at the Door*

    Press Release

    Play Video Presentations from the Event

    Peter Horan Keynote

    VentureBeat Article

    Content NOW Blog

    InternetNews.com Article

    DJCline.com Article

    Vator.tv Article

     Peter Horan Article by VatorNews

    As old models for media businesses struggle, new technology has multiplied the paths of delivering digital content to users. Blogs, podcasting, Internet radio and TV, social networking, and portable media all are examples of new media forcing old media to change, adapt, evolve or perish.

    Are there new media strategies that can make money, or is new media just a faster way of giving away valuable content for free?

    This year’s conference will look at successful new media businesses models and help define what consumers value, what will they pay for, and how will they pay.

    For Speaking and Sponsorship Opportunities, please contact Julie Welch at [email protected].

    Agenda with Confirmed Speakers - Check Back for Additional Speakers!

    8:15 am - 8:45 am Registration, Continental Breakfast & Networking
    8:45 am - 9:00 am Welcome Remarks - Matt Thompson, Microsoft
    9:00 am - 9:45 am Opening Keynote - Mike McGuire,  Research Vice President, Gartner, Inc.’s Media Industry Advisory Services Team
    9:45 am - 10:30 am

    Panel Discussion: "What's the Business in New Media?"
    From music, to games, to virtual worlds, to specialized search, successful new media companies have developed ways to turn the technology into a paying business model. Some of the most innovative companies will discuss what works. 
        Tom Conrad, Pandora
        Jonathan Flesher, Zynga
        Philipp Schloter, Nokia Point & Find
        Mike Sego, Gaia Online
        Joel Toledano, Krillion
        Moderated by: Alison van Diggelen, Fresh Dialogues


    10:30 am - 10:45 am Break
    10:45 am - 11:30 am Panel Discussion: "The Truth in the Numbers: What are the Metrics for Success?"
    The complexity of new media and new methods for delivery have created a demand for rapid measurement tools that allow business to quickly respond and tune their model. The panel will discuss strategies for measuring success.
        Jason Lopatecki, TubeMogul
        John Mellor, Adobe
    Matt Reid, IMMI  
        Ian Swanson, Sometrics
        Moderated by: Anthony Ha, VentureBeat

    11:30 am - 12:15 pm Lunch
    12:15 pm - 12:30 pm Hot Demos: Hear what up and coming new media companies are up to.
    12:30 pm - 1:15 pm Panel Discussion: "Is the Money in the Money: What Model will Win?"
    Moving money, real or virtual, is an important part of delivering and getting paid for content. The panelists represent three different models for payment. 
        Gene Alston, PayPal
        Gurbaksh Chahal, gWallet
        George Garrick, Offerpal
        Ted Sorom, Rixty
        Moderated by: Michael Montgomery, Montgomery & Co.
    1:15 pm - 2:00 pm Panel Discussion: "Disruptive Technologies in New Media: What's Next?"
    A technology can disrupt the market and require a quick reaction. Panelists will tell us how their technology will change new media as we know it today.  
        Noah Wardrip-Fruin, UCSC
        Raj Jaswa, Dyyno
        Yair Landau, Mass Animation
        Amy Love, PicScout
        Ben T. Smith IV, MerchantCircle
        Moderated by: Sharon Wienbar, Scale Venture Partners

    2:00 pm - 2:15 pm Break
    2:15 pm - 2:30 pm Afternoon Keynote - Peter Horan, Goodmail Systems
    2:30 pm - 3:30 pm Panel Discussion: "The Venture Landscape"
    Even in the current economy, VCs are raising money and searching for good investments. Representatives from four leading firms will talk about where they are investing.  
        Andrew Braccia, Accel Partners
        Tim Chang, Norwest Venture Partners
        Michael Kim, Rustic Canyon
        Richard Yen, Saban Ventures
        Moderated by: Kelly Porter, 
    Woodside Capital Partners
    3:30 pm - 4:00 pm Fireside Chat: "What's the Future of Content?"
         Guy Kawasaki, Alltop
    Sharon Waxman, The Wrap.com


    4:00 pm - 4:15 pm Closing Remarks

    Online Registration Price: $115 Non-Members, $95 SDForum Members, $65 Platinum Pass, $65 Students

    Price at the Door: $135 Non-Members, $115 SDForum Members, $85 Platinum Pass, $85 Students

    Demo Tables are still available! To register for a demo table click here

    1065 La Avenida Street
    Mountain View, CA


    Speakers Include:

    Gene Alston, Senior Director of Business Development, PayPal X.  Gene is responsible for driving PayPal's platform partnership efforts, delivering PayPal's business enablement programs to accelerate the growth of the most promising startups, and building a supporting community of seed and venture capital around PayPal's entrepreneur/developers.  Gene has over 12 years of experience driving business strategy, building strategic partnerships and growing lines of business in major technology companies.  Prior to joining PayPal X, Gene was an early member of PayPal Merchant Services and built PayPal's indirect channel business.  Gene's experience also includes various product, sales, and corporate development roles at XO Communications and Verizon.   He has a B.S. in Biology from University of Washington and a J.D./M.B.A. from UCLA.

    Andrew Braccia, Investment Team, Accel. Andrew joined Accel in 2007 bringing with him a decade of operational and leadership experience. His primary areas of investment interest include consumer Internet and software businesses with a focus on web search, digital media and online advertising. Andrew currently sits on the board of Cloudera, High Gear Media, a next generation automotive content and advertising network, OpenX, the world's leading Open Source Ad Server, SB Nation, the leading sports blog network and TRUSTe, a provider of online privacy certification.

    Gurbaksh Chahal, Founder and CEO, gWallet. Gurbaksh is a die-hard internet entrepreneur. In January 1999, he started his first company, ClickAgents at the age of 16. It was one of the first ad networks focused around performance based advertising. Eighteen months later he sold it for $40 million to ValueClick. In January 2004, he launched his second company, BlueLithium. The company was focused on data, optimization, and analytics and became a pioneer of behavioral targeting. BlueLithium was named one of the top 100 private companies in America three years in a row by AlwaysOn, and in 2006, it received highest honor as Top Innovator of the Year. (Previous winners included Google, Skype, and Salesforce.com.) On September 4th, 2007, Yahoo! announced that it was acquiring BlueLithium for $300 million in cash. He has appeared on The Oprah Winfrey Show, Bonnie Hunt, EXTRA, Neil Cavuto, among others, and has been profiled in such publications as The New York Times, Entrepreneur magazine, and The San Francisco Chronicle.

    Tim Chang, Principal, Norwest Venture Partners. Tim brings a combination of operational, technical and international business experience to Norwest Venture Partners. Tim focuses on investments in mobile, gaming, digital media, and also leads NVP's investment practice in China and Asia-Pacific. Tim led NVP's investments in and joined the boards of directors of ngmoco, Lumos Labs, Brite Semiconductor and 3jam. He also led NVP's investment in PCH International, a turnkey global supply chain services firm based in Shenzhen. Tim is a board observer working closely with Borqs, deCarta, Double Fusion and Veveo.

    Tom Conrad, Chief Technical Officer, Pandora. Tom Conrad leads the Pandora product organization, which includes product management, user interface design, software development, and network operations. Over the years, Tom has led numerous engineering and product design teams across a wide range of applications - from operating systems and enterprise software to video games and consumer web sites. Before joining Pandora, Tom was the Vice President of Engineering at Kenamea, Inc. where he led the teams responsible for the design and development of an award-winning Internet-scale messaging system. Tom previously was the Technical Director for the successful video game series "You Don't Know Jack."

    Jonathan Flesher, Vice President & General Manager of Business Development, Zynga.  Zynga is the largest developer of social games with more than 180 million monthly active users and is the creator of such popular games as FarmVille, Mafia Wars, CafÉ World, Zynga Poker, and FishVille.  Prior to joining Zynga, Jonathan worked as a Sr. Director of Business Development at Electronic Arts focusing on online games, Vice President at Kohlberg Kravis Roberts & Co.’s fixed income funds, a consultant for MC Venture’s venture capital funds, and a Vice President in JPMorgan’s investment banking division. Jonathan currently serves as the Treasurer of the Board of Directors of HandsOn Bay Area. Jonathan has an MBA from the Anderson School at UCLA and a BA in Philosophy from Pomona College.

    George Garrick, CEO, Offerpal.  George recently was announced as the New CEO of Offerpal. George has an extensive background in consumer behavior, advertising, direct marketing, and new media as well as proven success in startup company fund-raising, recruiting senior management teams, and scaling growth-stage companies. He earned BS degrees in Math and Engineering, and an MBA, from Purdue University.

    Anthony Ha, Assistant Editor, VentureBeat. Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at [email protected].

    Peter C. Horan, Chairman and Chief Executive Officer, Goodmail. Peter is a seasoned media and marketing executive with experience in both startups and multi-billion dollar public companies. He has had three successful exits as a CEO  (DevX, About.com, and AllBusiness) and one as an independent director (Pluck) since 2003.  Peter joined Goodmail in May of 2008 from IAC, where he oversaw that company’s media properties and ad sales operations. In this role, he oversaw IAC Advertising Solutions as well as Ask.com, Citysearch, Evite, Pronto, and IAC Mobile. Peter is currently on the Board of Directors of the IAB (Interactive Advertising Bureau). He has a BA in English from Santa Clara University and an MBA from San Francisco State University.

    Raj Jaswa, CEO, President, and Chairman, Dyyno, Inc. Prior to Dyyno, Raj was the President and Board Director of the Silicon Valley chapter of TiE, the world's largest nonprofit fostering entrepreneurship. Prior to that, Raj served as Co-founder, Chairman, CEO, and President of Selectica (Nasdaq: SLTC), an enterprise software company. During Raj's tenure, Selectica was named to the Forbes 500, Deloitte & Touche Technology Fast 500, Software 500, Inc. 500, and Interactive Week 500. Selectica reached a peak market value of $5 billion in 2000.

    Guy Kawasaki, founding partner and entrepreneur-in-residence, Garage Technology Ventures. Guy is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web.  Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

    Yair Landau, Founder, Mass Animation. Yair Landau is the president and founder of Mass Animation, a new online studio collaboratively producing entertainment content. In their first project, Mass Animation brought artists around the world together on Facebook to create the CG animated short film LIVE MUSIC, which was released theatrically on November 20, 2009 with TriStar Pictures PLANET 51. Yair Landau is also a partner in MK Capital, a Chicago and Los Angeles based venture capital group.  Until 2008, Yair was Vice Chairman of Sony Pictures Entertainment and President of Sony Pictures Digital, which he formed in 1999 and consisted of Sony Pictures Imageworks, Sony Pictures Animation and Sony Online Entertainment. Landau joined Sony Pictures Entertainment in 1991.  As head of corporate development in 1999, he was responsible for securing the underlying rights to the SPIDERMAN franchise for Sony.

    Mike McGuire, Research Vice President, Gartner, Inc.’s Media Industry Advisory Services Team. Mr. McGuire covers the online content business focusing on how music, movie and TV/video are extending their distribution strategies to the Internet. He has a particular interest in understanding the value of social media and social networks on existing media companies. He also looks after Gartner’s coverage of legal and regulatory issues that effect media companies. Topics include licensing issues, content-protection/DRM issues and changing patterns of media consumption among consumers.

    John Mellor, Vice President, Business Development, Omniture Business Unit, Adobe Systems Incorporated.
    Prior to this position, Mellor was executive vice president of business development and corporate strategy for Omniture, Inc. With more than fifteen years of experience in marketing and business development leadership within high-growth organizations, Mellor helps drive Omniture’s rapid growth and expansion. After joining Omniture in 2003 as vice president of marketing and business development, Mellor was appointed to vice president of business development in 2005 in order to focus his entire efforts on establishing and managing strategic partnerships. Mellor holds a bachelor’s degree in mechanical engineering and a master of business administration degree from Brigham Young University.

    Michael Kim, Partner, Rustic Canyon. Michael joined Rustic Canyon from Accelerator Venture Partners, a San Francisco-based partnership investing in early-stage technology companies (including two companies that went public: Evolve Software and Shopping.com). Formerly an investment banker, Michael was with Morgan Stanley's Technology Merger & Acquisitions Group in Menlo Park. While there, he was directly involved with 27 announced transactions worth over $77 billion.

    Jason Lopatecki, Chief Strategy Officer, TubeMogul. Jason co-founded Illumenix, a first-to-market video analytics startup that measures in-player audience engagement. At Illumenix, Jason grew the business from a concept to a successful product launch and an early leader in the video analytics market. Prior to Illuemnix, Jason was an early member of IPTV/Communications startup Calix Networks. At Calix Networks, Jason helped lead the development of multiple successful products, from inception to marketplace. Jason has an undergraduate degree in electrical engineering and computer science from UC Berkeley.

    Amy Love, VP Marketing & Business Development, PicScout. Amy Love leads the US operations for PicScout and serves as the Vice President for Marketing and Business Development on a global basis. Amy’s experience includes multiple Silicon Valley based technology companies with B2B and B2C market opportunities. Amy served as the CEO for the Forum for Women Entrepreneurs and Executives and also founded her own company, REAL SPORTS magazine, which earned a reputation as The Authority in Women’s Sports in 1997.

    Michael J. Montgomery, President and Head of Media and Entertainment Banking, Montgomery & Co., LLC.
    With an extensive background in the entertainment industry and having worked at some of the world's largest media companies, the Walt Disney Company and DreamWorksSKG, Michael advises client companies on M&A opportunities and financings. Mr. Montgomery received an MBA from the Amos Tuck School at Dartmouth College, where he also holds a Bachelor of Arts as a Rufus Choate Scholar with magna cum laude honors.

    Dennis R. Mortensen, Entrepreneur, Author and Director of Data Insights at Yahoo! Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Mortensen is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog, VisualRevenue.com/blog

    Kelly Porter, Managing Director, Woodside Capital Partners. Kelly Porter specializes in advising media, consumer software and enterprise software companies. He has extensive experience in corporate finance, corporate strategy and venture finance as a CEO, venture capitalist and private investor, having participated-in or completed dozens of transactions, including financings, acquisitions and IPO's. Prior to Woodside Capital Partners, Porter was Managing Partner of a Silicon Valley-based venture capital firm, ZAP Ventures, where he evaluated approximately 3,000 technology, software and media companies. As both a venture capitalist and private investor, he had made investments in 22 companies.

    Matt Reid, Director of Strategic Initiatives, IMMI. Matt focuses primarily on data quality metrics and methodology.
    Matt has been involved with numerous media technology and measurement innovations – including product placement monetization and measurement (at Delivery Agent),  STB data-driven audience measurement (OpenTV), and interactive television advertising (Wink Communications).   Prior to his time in media technology, Matt managed systems integration projects in consumer banking.  Matt has a B.A. in Anthropology from U.C. Berkeley.

    Philipp Schloter, General Manager & Business Head, Nokia Point & Find. Mr. Schloter is the general manager for a Nokia growth business based in San Francisco, London, and Oulu, Finland. Previously, Schloter was Chief Executive Officer of PIXTO, which was successfully sold to Nokia. He has an extensive background in general management, business development, management consulting, product management and sales.  Schloter holds a BA in Economics, BS in Computer Science and MS in Electrical Engineering from Stanford University. He also completed an executive program for marketing and leadership at the Kellogg School of Management.

    Mike Sego, Chief Product Officer, Gaia Online. Gaia Online is the world's most active online community, incorporating social networking, forums, gaming and a virtual world. Mike leads Gaia's product organization, which includes engineering, UI design, creative, and product management. Before joining Gaia, Mike was a pioneer in social gaming as the creator and sole developer of (fluff)Friends. Launched in May 2007, (fluff)Friends was the the first Facebook application to utilize offers and direct payments to successfully monetize a dual currency economy, and grew to ten million users before being acquired by Social Gaming Network. Previously, Mike was a technical lead on Gmail at Google, where he helped lead frontend engineering team and was recognized with a Founder's Award in 2007. Prior to his role at Google, Mike was a software engineer at Electronic Arts, working on The Sims Online. He has a B.S and M.S. in Computer Science from Stanford, with a focus in Graphics and Human Computer Interaction.

    Ben T. Smith, IV, Chairman and Co-Founder, MerchantCircle, the largest social network of small business owners online today. Ben is a serial entrepreneur, investor and business advisor in the social networking space with a deep understanding and appreciation for small, family-owned businesses. Ben is one of the pioneers of the social networking category as the co-founder of Spoke Software, where he helped architect the business, establish a patent portfolio in social networking, guide the company to its initial customers and through its establishment as the the largest public database of business professionals.

    Ted Sorom, CEO, Rixty, Inc. Ted is CEO of Rixty, a cash-based payment system that enables youth and credit card-less adults to pay for online entertainment using cash and coins.  Today Rixty users can fund their online spending accounts at more than 10,000 Coinstar kiosks and 6,000 Rixty prepaid card locations in convenience stores nationwide.  Rixty is free to use and it supports more than 80 major MMO games, 100’s of flash games, and an expanding list of online websites. Ted has a BS from Dartmouth College, a Masters from Stanford University and an MBA from the Haas School of Business at UC Berkeley.

    Ian Swanson, Co-Founder and CEO, Sometrics. Sometrics helps game developers maximize revenue from virtual currency, by helping publishers to see what’s going on across all offers and networks, learn which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue. Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem. He is often invited to share his insights at industry events and has addressed audiences at the IAB’s Leadership Forum – Audience Measurement SNAP/SWAT Summits; Graphing Social Patterns, User Generated Content Conference, among many others.

    Joel Toledano, Founder and EVP, Krillion. Prior to founding Krillion, Joel was the Director of Business Development and chief negotiator for the Yahoo! Search business unit, where he was responsible for establishing and managing strategic partnerships and executing new revenue-producing channels and business initiatives including Yahoo!'s Search, Access and subscription services businesses. In addition, he previously managed day-to-day aspects of the company's sponsored search relationship with Overture Services prior to Yahoo!'s acquisition of the company.

    Alison van Diggelen, Journalist and Commentator, Fresh Dialogues. Alision is host of Fresh Dialogues, an award-winning online radio show featuring all things green. Her notable interviews include Tom Friedman, Martin Sheen, Guy Kawasaki and Maureen Dowd; and her numerous commentaries have aired on KQED Perspectives and KLIV radio. A former columnist for San Jose Mercury News, and Silicon Valley Biz Ink, Alison has appeared on MSNBC, Fox TV, Silicon Valley Business Week and has been interviewed on KGO and BBC radio. 

    Noah Wardrip-Fruin, Assistant Professor, University of California, Santa Cruz. Noah Wardrip-Fruin is an Assistant Professor with the Expressive Intelligence Studio in the Department of Computer Science at the University of California, Santa Cruz.He holds both a PhD and MFA from Brown University. His digital media projects have been covered by publications ranging from The New York Times to the Chronicle of Higher Education - in addition to being presented by venues ranging from the Whitney Museum of American art to the ACM SIGGRAPH conference. He is author of _Expressive Processing: Digital Fictions, Computer Games, and Software Studies_ (MIT Press, 2009) and has edited four books, including _Second Person: Role-Playing and Story in Games and Playable Media_ (MIT Press, 2007), with Pat Harrigan, and _The New Media Reader_ (MIT Press, 2003), with Nick Montfort.

    Sharon Waxman, Founder and Editor in Chief of TheWrap.com, is an award-winning journalist and best-selling author. She founded TheWrap, the fastest-growing news organization covering the business of media and entertainment, in January 2009. She is the former Hollywood correspondent for The New York Times and a leading authority on the entertainment business and media. Before the Times, she was a correspondent for eight years for The Washington Post. She started out as a foreign correspondent, covering Europe and the Middle East for a decade. In addition to being the editor and CEO of The Wrap, she is the author of two books, including, “Rebels on the Backlot: Six Maverick Directors and How They Conquered the Hollywood Studio System” and most recently "Loot: The Battle Over the Stolen Treasures of the Ancient World." She can be reached at [email protected].

    Sharon Wienbar, Managing Director, Scale Venture Partners. Sharon invests in mobile, internet, and enterprise software companies at Scale Venture Partners, which she joined in 2001. Sharon sits on the Boards of Biz360, Facetime Communications, Glu Mobile, MerchantCircle, PlayPhone, Reply!com and Waterfront Media. Prior to Scale VP, Sharon spent 15 years at Critical Path, Amplitude Software, Adobe Systems and Bain & Company. Among her varied responsibilities, she directed marketing strategies and operations, integrated product and service businesses following acquisitions, managed the application of technology to Pacific Rim and European markets, and negotiated complex intellectual property licenses.

    Richard Yen, Director, Saban Ventures, an early-stage venture firm based in Los Angeles focused on digital media, mobile and consumer Internet investments. Prior to joining Saban Ventures, Richard was a Principal at Blueprint Ventures in San Francisco where he established the firm's digital media and Internet investing practice. He led early-stage investments and was an active Board member at several leading digital media start-ups.

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