The Battle for the Digital Home



  • Pre-registration for this event is closed.
    Please register at the door.


    Event Co-Host




    Alfred T. Chu (bio), Principal, Panasonic Digital Concepts Center

    Don Clark,(bio) Deputy Bureau Chief for the Wall Street Journal
    Additional Panelists TBA

    Mark Ely(bio), Senior Vice President – Strategic Planning, Sonic Solutions


    Program Overview

    Go back to 1994 and people were talking breathlessly about “Digital Convergence”; a buzzword but not a reality.

    Now fast forward ten years to 2004 and we see real products delivering on the promise.The consumer electronics industry is a $30 Billion Industry world wide and it is about to undergo more change in the next 5 years than in the previous 25.

    As the electronics industry shifts from Analog to Digital technology there is a major battle going on between the industry giants and start-ups alike for leadership in the digital home. This is a battle where Billions of dollars is being spent in new technology. This battle has been underway for several years and the recent changes are reshaping the entire industry.

    Everything from set-top boxes to digital photography is driving new industry standards for the digital home. The arrival of broadband and wireless technologies is changing the rules. The Digital Home is becoming networked, getting closer to that 1994 promise.

    Our panel will discuss these trends, and the technology shaping them while answering the critical question, does the consumer really want access to their favorite digital entertainment, including recorded TV, photography, movies and music anywhere in the home.


    Speaker Bios


    Alfred T. Chu

    Mr. Chu, with a background in investment banking and operational finance, joined Panasonic Digital Concepts Center (PDCC) in 2000. He focuses on venture capital investments and global business development with semiconductor, software, and systems companies in the broadband and wireless sectors. Prior to PDCC, Mr. Chu worked in the investment banking division of Salomon Smith Barney where he advised on and executed $11 billion of mergers, acquisitions, and debt and equity offerings for leading technology companies. Previously, Mr. Chu worked at Hewlett Packard, where he provided operational and finance leadership in the company's global printer and consumer products groups. Mr. Chu is active with a number of Bay Area venture capital and technology organizations, including the NextGen Partners of Silicon Valley, Venture Capital Round Table, and the MIT/Stanford Venture Laboratory. Mr. Chu received his bachelor degree from the University of California at Berkeley, where he graduated Phi Beta Kappa and magna cum laude.


    Don Clark

    Don is based out of the paper's San Francisco office and is responsible for shaping the Journal's West Coast technology coverage, with a particular focus on events here in the Valley and in Redmond. He has covered technology for 24 years, starting with the St. Paul Pioneer Press and then the San Francisco Chronicle before joining the Journal in 1993. Don is heavily involved in the daily spot news filed from San Francisco, and coordinates with other WSJ bureaus on breaking stories and features about individual companies and technology trends. Besides editing and assigning stories to others, Don continues to write news stories and features, with strongest emphasis recently on the semiconductor and computing hardware markets.


    Mark Ely

    Mark Ely joined Sonic Solutions in August 1992. He has held positions in Technical Support, Sales Engineer, Product Marketing, Business Development and General Management. Mr. Ely received a B.A. from Middlebury College and an M.B.A. from the Anderson School at UCLA.


    Event Logistics


    Autodesk, Inc.

    111 McInnis Parkway

    San Rafael, CA


    6:00-6:30 Registration/Networking

    6:30-9:00 Presentation




    Free to SDForum and SofTECH members

    $15 Non-members

    SofTECH members please phone 408-494-8311 to register with discount.

    Pre-registration for this event is closed.
    Please register at the door.