Cloud & Virtualization SIG: Build a Product Recommendation Engine using Hadoop, Amazon and Qubell Adaptive PaaS


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  • Speaker: Victoria Livshitz, CEO of Qubell

    Summary: This talk will explain, at a business level, how to solve a class of Behavior Analytics problems, such as Product Recommendations for a web site using the Hadoop stack. I will show, step by step, how to take a plain web site and add the personalization capabilities by:

    • extracting (or generating) user purchase history
    • setting up a Hadoop cluster on Amazon
    • developing a recommendation algorithm that runs on Hadoop">
    • enhancing web store with recommendation UI">
    • connecting web store with results of analytics processing

    Our platform Qubell is used to deploy, manage and tie together a Web site and Hadoop-based analytics platform. We'll touch on - and demonstrate - how to deploy Hadoop on-demand on the cloud, set-up monitoring, start and stop jobs.

    This talk will be based on "Behavior Analytics Starter Kit" that is coming out later this month. The Kit is open-source, self-contained and self-deployable, so anyone interested to further investigate the solution will be able to do so, free from costs (other than Amazon costs), after the talk. 

    Speaker Bio: Victoria is a founder and CEO of Qubell. She is a serial entrepreneur, architect, technologist and trailblazer. Before co-founding Qubell, she founded Grid Dynamics to bring next-generation scalable eCommerce platform solutions based on open source, big data and cloud computing to online enterprises. Under her leadership as CEO, Grid Dynamics has become a successful, fast-growing services provider of next-generation, mission-critical technology platforms to Fortune 500 eCommerce companies. She continues to serve as Executive Chairman of Grid Dynamics.

    Victoria’s accomplished technical career includes a decade at Sun in principal technical roles such as Principal Architect of Sun Grid, the world’s first public cloud, and Senior Scientist at Sun Labs. She also spent five years as Sun’s Chief Architect for GM. Victoria started her career as an HPC engineer at Ford Labs and reliability engineer at Allan Bradley.

    Who should attend? No background in Hadoop or Behavior analytics is necessary. Technically-oriented managers, architects and developers will walk away with good understanding of how Hadoop works in a real word and see for themselves the power of cloud-based development and deployment facilitated by Qubell technology. 


    • 6:30 - 7:00 p.m. Registration / Networking / Refreshments / Pizza sponsored by Nephoscale & SurDoc
    • 7:00 - 8:20 p.m. Presentations
    • 8:20 - 8:30 p.m. Discussion