Cloud Computing and Beyond: The Web Grows up (finally)
Keynote Speaker Presentations
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Articles on Event: Who's Getting ROI from Cloud Computing Now
With the dawn of the web the software industry finally achieved a huge milestone: zero-deployment applications that can be run anywhere the user has a computer. Software companies can create applications, put them on the web, and users can run them without having to change anything on their local computer.
With the rise of Web 2.0 and rapid application frameworks such as Ruby on Rails, Django, and Grails, the cost of developing web applications, and the overall time to market, dropped radically even as the user experience improved to rival traditional desktop software.
With the rise of free or low cost advertising, testing, and metrics frameworks, the world of software expanded enormously as software companies gained the ability to target niche customer bases and monetize their applications more effectively.
And now ... the next shoe is in the process of dropping. The burgeoning availability of computing resources "in the cloud", while still something that's only being utilized by early adopters and for small projects, is going to transform software development as much as any of the revolutions mentioned above.
Join SDForum as we present our first-ever Cloud Computing conference. This daylong event will address the issues and controversies surrounding cloud computing help you to understand the technologies and risks involved, and enable you to figure out what, exactly, your company should do to take advantage of the ongoing revolution.
9:00am - 9:30am Registration and Coffee 9:30am - 10:00am Opening Keynote:
James Staten, Forrester Research
10:00am - 11:00am Panel: Users’ Views of Utility Computing and Application Scenarios
Oren Michels, Mashery
Tim Schigel, Sharethis
Chris Richardson, Cloud Tools
David Weekly, PBWiki
Moderator: Bill Grosso, Twofish
11:00am - 11:30am
Lew Tucker, Sun
11:30am - 12:15pm Lunch 12:15pm - 1:15pm
Panel: The Enterprise Perspective: Challenges and Opportunities
Trae Chancellor, Salesforce.com
Daniel Druker, Intacct
Sanjog Gad, SAP
Praful Shah, RingCentral
Rajen Sheth, Google
Moderator: Chris Preimesberger, E-week
1:15pm - 1:30pm
Session: Vendor Perspective:
John Keagy, GoGrid
1:30pm - 2:30pm
Panel: Crawl/ Walk / Run:
Edgard Capdevielle, Nirvanix
Stu Charlton, Elastra
Alan Chhabra, Egenera Inc.
Jason Hoffman, Joyent
Moderator: David Brown, AMR Research
2:30pm - 2:45pm
Dr. Jayashree Subrahmonia, IBM
3:15pm - 4:15pm
VC Panel: What is the Investment Landscape?
Tim Guleri, Sierra Ventures
Lars Leckie, Hummer Winblad
Richard See, Mitsui Ventures
Andy Vitus, Scale Venture Partners
John Vrionis, Lightspeed Venture Partners
Moderator: Adam Lashinksy, Fortune
Session: Developer Perspective 4:30pm-5:00pm
Russ Daniels, Hewlett Packard
Jodi Bailey, IBM, Bruce Francis, Salesforce.com, Sanjog Gad, SAP Labs, Bill Grosso, Two Fish, Lars Leckie, Hummer Winblad, Dave Nielson, Consultant, Chris Preimesberger, eWeek, Scott Tse, CSPA, Andy Vitus, Scale Venture Partners, Julie Welch, SUN.
Edgard Capdevielle, Vice President of Product Management, Nirvanix Edgard Capdevielle joins Nirvanix from Brocade Communications’ Emerging Businesses unit responsible for entering the HBA market, which doubled Brocade’s addressable market. He joined Brocade through the acquisition of McDATA Corporation, where he led the Advanced Products Group responsible for expanding revenue in new businesses. As Sr. Director of Product Management, he established and managed OEM relationships with Riverbed, FalconStor, and LSI’s StoreAge. Prior to McDATA, Capdevielle worked with the founders of Orbital Data (acquired by Citrix Systems), was a Principal at Outlook Ventures, a $200M San Francisco based VC firm, and served as Engagement Manager with Ernst & Young’s management consulting practice (now Cap Gemini). He received a Masters degree in Business Administration from the University of California at Berkeley and a bachelor’s degree in Computer Science and Electrical Engineering from Vanderbilt University.
Trae Chancellor, Vice President, Enterprise Strategy at salesforce.com after serving as the company’s CIO since 2006. In this new role Trae will leverage his experience leading the IT department’s transition to Cloud based computing to build best practices for the emerging IT enterprise model. In addition, Trae will be responsible for driving enterprise requirements for the salesforce.com’s application and platform product strategy.
During Trae’s tenure as CIO, salesforce.com grew from approximately $400 million in annual revenue to over just under $1 Billion annual revenue. Under his leadership the IT department deployed new automation systems, built on Force.com platform as a service, to enable a rapidly growing business while limiting costs.
Trae came to salesforce.com From PeopleSoft/Oracle in 2006 where he served as V.P. IT Application Engineering and was responsible for implementing the enterprise client/server applications for the business. He also led the team responsible for merging the J.D. Edwards IT environment into Peoplesoft.
As a pioneer in software as a service technology and operational models, Trae was part of the original engineering team at Expertcity (acquired by Citrix) who built GoToMyPC and GoToMeeting.
Stuart Charlton, Chief Software Architect, Elastra, a provider of Cloud Computing software infrastructure. Stuart specializes in the areas of systems architecture, RESTful web architecture, data warehousing, and is an avid follower of lean & agile approaches to business processes and product development.
Prior to joining Elastra, he was an Enterprise Architect with BEA Systems Worldwide Consulting, was the lead integration architect for a major Canadian telecommunications company, and has been a consultant and trainer for over a dozen organizations in the United States, Canada, and Japan.
He is the co-author of CodeNotes for J2EE, published by Random House in 2002, and has written for leading online publications.
Alan Chhabra, Sr. Director of Systems Engineering, Egenera, Inc. Alan Chhabra has over a decade of experience assisting enterprises in solving complex IT problems. He has been with Egenera for over six years leading various strategic customer initiative in utility computing, infrastructure virtualization and establishing dynamic data centers including managing Egenera’s IT operations and leading Egenera's Professional Services team. Today, Alan is responsible for Egenera's Systems Engineering organization working with clients on designing their application and infrastructure requirements for high availability, server consolidation, on-demand capacity, just-in-time provisioning, scalability and operations readiness. He is a frequent speaker at industry events where he regularly leads discussions on how virtualization, cloud computing and dynamic data centers can help CIOs meet their business objectives. Prior to Egenera, Chhabra founded 4SLICE Consulting, an Internet consulting firm focused on innovative hosting solutions to both large- and medium-sized businesses, was a consultant with Ernst and Young and a Charles Stark Draper Labs Master of Engineering Fellow. Alan is a graduate of the Massachusetts Institute of Technology, where he earned his Bachelor of Science in mechanical engineering and his Masters in aerospace engineering.
Russ Daniels, Vice President and Chief Technology Officer, Cloud Services Strategy, Hewlett-Packard Company Russ Daniels is vice president and chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP’s approach to cloud computing
Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. In 2006, InfoWorld declared Daniels one of the industry’s top 25 chief technology officers.
From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Daniel Druker, Senior Vice President, Intacct. Dan joined Intacct as Senior Vice President of Marketing and Business Development in 2007. Dan brings more than 20 years of executive, strategy and operational excellence to Intacct.
Before Intacct, Dan served as executive vice president of global marketing for Postini, transforming sales, marketing and channels for this $90 million Software as a Service communications security leader and leading to a $625 million acquisition by Google.
Prior to Postini, Dan led marketing for the highest growth, highest value segment of the $4 billion information management division of IBM and drove more than $1.5 billion in acquisitions. Dan came to IBM through the acquisition of Trigo Technologies, where he served as vice president of marketing and helped to quadruple Trigo's market capitalization. Dan also founded the CRM division of Hyperion Solutions, and served as vice president, general manager and executive committee member of Hyperion. His career also includes positions in sales, alliances, technology, and marketing at Arbor Software, Oracle, and Intel.
Sanjog Gad, Senior Vice President of Advanced Technology, SAP Labs in Palo Alto, California. He leads an Advanced Technology team and is responsible for exploring new cutting edge technologies and leverage them within SAP Products and Architecture. He is also a designated SAP Venture fellow looking at startup companies to invest, partner and possible acquisitions. Prior to that, Sanjog held executive positions at Efficient Frontier (Search Marketing Spend Management), WebEx (Web collaboration), Microsoft and Baan (ERP). He was a founding team member at WebEx and led their Engineering and Professional Services effort. He spent over 13 years at Baan and was co-founder of Baan India and Baan's US Development Center.
William Grosso, CTO, Twofish, Bill is an engineering leader with over 15 years of experience. After years of building software that he couldn't explain to anyone (in-center layer 3 voip call routing optimization, anyone? Anyone?), Bill made the decision to work on software he could explain to his family. This first led him to online dating, where he helped to build Engage.com into a leading social networking site (Engage was a founding member of OpenSocial and, at one point, had one of the most popular dating widgets on Facebook). It was during this time that he realized virtual goods and virtual economies are really interesting and a compelling change in the way we think about software monetization. And so, when Twofish called, he signed up in a heartbeat.
Along the way, he's maintained a keen interest in technology and has been thinking hard about the cloud for the past two years.
Mr. Guleri’s investment focus is Application and Infrastructure Software companies. Additionally, Tim has helped execute on Sierra’s India strategy and investments. Tim’s investment Sourcefire (Nasdaq: FIRE) recently went public and additional exits have been Net6 to Citrix Systems and AirMedia to AOL. Mr Guleri currently serves as a Director of Sourcefire (Nasdaq: FIRE) and private companies including Approva, Greenplum, Code Green Networks, Everest Software, MakeMyTrip.com, Steelbox Networks and NebuAd.
Prior to Sierra, Mr. Guleri was the founder and CEO of Octane Software. He led Octane's merger with Epiphany (Nasdaq: EPNY) in March 2000, a deal valued at $3.2 billion. He grew Octane to more than 250 employees, 40+ customers, and 20 Million in revenue in 3 years. Before Octane, Mr. Guleri was vice president of field operations, vice president of product marketing at Scopus Technology. Scopus emerged as the leading vendor in the CRM space, went public in 1995 and was merged into Siebel Systems (Nasdaq: SEBL) in 1997.
Tim Guleri, Managing Director, Sierra Ventures. Sierra's nine portfolios of venture investments have committed capital exceeding $1.5 Billion from sources including twelve major university endowments and foundations (Princeton, Stanford, Dartmouth, Andrew W. Mellon Foundation, The University of Chicago, Hewlett Foundation, Ford Foundation and Rockefeller), U.S. corporate and municipal pension funds (including Managing Motors, DuPont and Virginia), and over forty prominent and accredited individual investors, most of whom are founders, CEO's or Directors of major publicly-traded technology companies.
Jason A. Hoffman founder and the Chief Technology Officer of Joyent, an on-demand infrastructure and cloud computing company that serves billions of page views and traffics hundreds of millions of emails per month.
Joyent is dedicated to the singular mission that developers should be able to start at a small scale and flex to a global scale with minimal friction. Joyent is among the world’s largest OpenSolaris installations and while supporting all unix-based languages and data stores, Joyent’s products have included the first production support of Ruby on Rails, inclusion of the ZFS file system, and Joyent’s DTrace-enabled Ruby ships on MacOS X Leopard and soon on OpenSolaris.
John Keagy is CEO and Co-Founder of GoGrid, the leader in Linux and Windows Cloud Computing. GoGrid was recently named “Best of Show” at LinuxWorld for its revolutionary technology and service that is transforming the field of computing. GoGrid provides an easier, faster, more reliable and less expensive way to implement and managing complex Internet infrastructures in the cloud. GoGrid features an easy to use REST-like API as well as an innovative AJAX graphical user interface. GoGrid is a subsidiary of ServePath, a Managed Hosting provider based in San Francisco that also offers collocation services under the ColoServe brand.
Keagy is an Internet infrastructure pioneer, having built and sold several successful Internet service providers since 1991. At ServePath, Keagy drove the early growth of the dedicated server hosting market by introducing multiple firsts, including multiprocessor servers and hosted load balanced server networks. John Keagy’s entrepreneurial skills and strategic vision have led Servepath’s rapid growth. ServePath, founded in 2001 by John Keagy, serves the critical Internet infrastructure needs of thousands of businesses worldwide from its headquarters and data center facility in San Francisco. ServePath began work on GoGrid in 2006 when Keagy saw the impending shift of computing to the cloud as ServePath’s second growth opportunity. Much as the shift from in-house or colocated servers to outsourced dedicated and managed hosting had driven ServePath’s first half decade of growth, the shift to server virtualization will drive the next five years. GoGrid enables customers to deploy, scale and manage load balanced servers in the cloud in just minutes through a web-based control panel.
Adam Lashinsky, Senior Writer, FORTUNE Adam Lashinsky is a San Francisco-based senior writer at FORTUNE, covering Wall Street and Silicon Valley. He has been on the magazine’s staff since 2001, and for two years before that was a contributing columnist. In addition, he is a weekly panelist on the Fox News Channel’s “Cavuto on Business” program on Saturday morning, and he appears frequently throughout the week on other Fox News and Fox Business Network programs. He also is a seasoned speaker and panel moderator.
Lashinsky’s articles focus on, but are not limited to, coverage of finance and technology. Feature articles have included in-depth examinations of Silicon Valley stalwarts Google, Yahoo, eBay, Hewlett-Packard, and Intel, as well as coverage of venture capital, private equity and the post-Katrina economic recovery of New Orleans.
Prior to joining FORTUNE, Lashinsky was the Silicon Valley columnist for TheStreet.com. From 1997 to 1999, he was the San Jose Mercury News' first high-tech stocks columnist, and from 1992 to 1997, he covered a variety of beats as a reporter for Crain's Chicago Business, culminating in the position of assistant managing editor. He left Crain's for a year beginning in late 1994 to work as a Henry Luce Scholar in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan's main economic daily, Nihon Keizai Shimbun. From 1989 to 1992, he worked in the Washington DC bureau of Crain Communications Inc.
Lars Leckie, Principal, Hummer Winblad has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management) and vKernel (Virtualization Infrastructure).
Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. Lars has also been involved with the founding team of SportBug, a GPS and Internet fitness company. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents.
Lars is an avid sailor and a former member of the Canadian Sailing Team. He represented Canada sailing Snipes in the Pan American Games as well as other international events.
Dave Neilsen, Co-Founder, CloudCamp and principal consultant at Platform D, a developer marketing consulting firm helping companies create and run developer communities. Prior to Platform D, Dave was PayPal's first Technical Evangelist and went on to run the PayPal Developer Network of over 350,000 developers. With over 6 years experience building developer programs for companies like PayPal & Strikeiron, Dave now helps companies such as Nirvanix, Wetpaint, and Glam, create and run their developer programs. Dave is also the co-creator of the Openface Project, an open source project used to build Facebook and OpenSocial applications. Dave gained modest notoriety when he proposed to his wife in his book PayPal Hacks.
Oren Michels, CEO, Mashery. Oren Michels brings more than 15 years of experience to his job as CEO of Mashery. Michels has a proven track record with experience across multiple industries. Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company's activities in China. Prior to Feedster, Michels was president of Colt HR, a leading provider of outsourced benefits administration software and services to the mid market. He also co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company's growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; and as CEO of The Groundlings, an entertainment production company in Hollywood.
Michels began his career as a software designer for Hughes Aircraft and has been a consultant to companies in the management, financial, marketing and information technology industries. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA's Anderson School.
Chris Preimesberger,Senior Writer, eWEEK, covering a variety of IT sectors that include data center systems, storage, storage security, virtualization, green IT, and e-discovery. His blog, Storage Station, is considered a go-to information source. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, television critic for the Palo Alto Times Tribune, and Sports Information Director for Stanford University. He has served as a correspondent for The Associated Press, covering Stanford basketball, since 1983. A graduate of Pepperdine University in Malibu, Calif., Chris has won several regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.
Chris Richardson, Developer, Cloud Tools Chris is a developer, architect and mentor with over 20 years of experience and is the author of the book POJOs in Action. He runs a consulting and training company that helps customers build better software faster using agile development techniques and frameworks such as Spring and Hibernate. Chris is the developer of Cloud Tools, which is an open-source project that makes it easy to deploy Java applications on Amazon EC2, and works with companies who want to test and deploy their applications on EC2. Website and blog: www.chrisrichardson.net
Tim Schigel, CEO, Sharethis Tim has led technology investing for the past 10 years at Blue Chip Venture Company, an early stage venture firm with $600 million under management, investing in leading companies such as Advertising.com (AOL/TW), Nielsen Buzzmetrics (Nielsen) and Third Screen Media (AOL/TW). Prior to Blue Chip, he was a technology entrepreneur and international consultant leading innovative projects for Apple Computer, Hitachi, Hallmark Cards, Motorola and Procter & Gamble. Tim received his Bachelor of Science in electrical engineering from Case Western Reserve University.
Richard See helped establish Mitsui Ventures in 1999 and has invested in over 30 companies: from infrastructure to software. Currently he is focused on Cloud Computing as well as Internet Services and Media. Mitsui can leverage its extensive experience in Asia with infrastructure and relationships with the major system integrators. The venture group is interested in working with leading technology companies not only to help them enter the Japanese and Asian markets, but to have them play a role in defining the ecosystem around cloud computing for both private and public clouds.
Previously, he oversaw Mitsui's US network of over 100 subsidiaries, and executed acquisitions, investments, and divestitures. Prior to Mitsui he worked for Citicorp, managing a $1.6 billion portfolio, and Bank of New York and Chase, where he worked on leveraged buyouts.
Praful Shah, Vice President, Strategy, RingCentral. Praful Shah brings over 20 years of experience in the software and internet industry with major technology companies. Prior to joining RingCentral, Mr. Shah was at WebEx for 10 years, since its founding days until its acquisition by Cisco for $3.2 Billion in 2007. At WebEx Mr. Shah held various executive management positions including Vice President of Strategic Communications, Online Products, Product Marketing and Business Development. Prior to WebEx, he was at Oracle as Senior Director of Marketing for Internet Products and Database Products Divisions. Before Oracle, Mr. Shah was at Tandem Computers where he held senior level positions in product marketing and performance engineering. Mr. Shah holds a B.S. in Electrical Engineering from Manipal Institute of Technology - India, and a M.S. in Computer Science from Pennsylvania State University.
Rajen Sheth, Senior Product Manager, Google. Rajen Sheth is responsible for development and management of enterprise products at Google, including Google search products and collaboration products for businesses. He brings to Google several years of experience in delivering innovative products to enterprise customers. Rajen joined Google from VMware (a subsidiary of EMC) where he managed the award-winning ESX Server datacenter virtualization software line. He helped drive the rapid growth of the VMware platform, and led the integration of the VMware and EMC product lines.
Previously, Rajen was a lead engineer at Zaplet, a Kleiner Perkins startup creating an e-mail based collaboration platform for the enterprise. He also held program management positions at Microsoft within the Windows and Hotmail groups. Rajen graduated from Stanford University with a B.S. in Electrical Engineering and an M.S. in Computer Science.
James Staten, Principal Analyst,Forrester Research. James serves IT Infrastructure & Operations professionals. He is a leading expert on x86 servers and server infrastructure, data center and server futures, cloud computing, and application-specific infrastructure trends and technologies.
James has eight years of experience in product marketing and strategy positions for infrastructure providers, including Sun Microsystems and Azul Systems, plus four years of analyst experience and a background in high-tech journalism.
He is a frequent speaker at corporate, Wall Street, and industry events and has guest lectured at leading business schools.
Working out of Forrester's Foster City, Calif. office, Staten holds a master's degree from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas.
Dr. Jay Subrahmonia, Director, Adavanced Customer Solutions,IBM Jay joined IBM's Software Group in September, 2003. She manages a team to help clients implement cloud solutions. Her team has set up a number of world wide Cloud Centers to work with customers to pilot cloud solutions. Her team also works with customers on Web 2.0 solutions to accelerate time-to-market for new product concepts.
Prior to joining Software Group, she managed a number of initiatives in IBM Research - the Digital Rights Management (DRM) group at the Almaden Research Center and the Pen technologies group at the Watson Research Center in New York. She received a PhD in electrical engineering from Brown University and BTech in Electrical Engineering from IIT Mumbai.
Lew Tucker, Vice President and CTO of Cloud Computing, Sun Microsystems. While his focus today is on the evolution of computing as it moves into the cloud, his contributions span several waves of technology innovation over the last twenty years. Prior to re-joining Sun Microsystems, he was a Vice President at Salesforce.com where he created the AppExchange, advancing the company's strategy to become the leading SaaS platform for business applications. He went on to be CTO at Radar Networks, an innovative semantic-web based Internet service for tracking interests. During his previous tenure at Sun Microsystems, Tucker was an early member of the JavaSoft executive team driving developer adoption of the Java platform, and later became Vice President, Internet Services, with overall responsibility for Sun's Internet sites and services.
John Vrionis, Principal, Lightspeed John joined Lightspeed in 2006 and focuses primarily on information technology infrastructure, with a particular investment interest in datacenter technologies, enterprise software and communications systems.
Previously, John worked in product management and marketing with Determina (acquired by VMware), an intrusion prevention security company, where he helped launch the LiveShield product line. Prior to Determina, John was Director of Strategic Initiatives and an initial member of the management team at Freedom Financial Network, a financial services software company. At Freedom, John managed channel sales and product development. John started his career in venture capital in 1999, working as an Associate at ABN Amro Ventures where he supported numerous investments in information technology and communications systems companies over a four year period.
John holds an MBA from Stanford University, an MS in Computer Science from the University of Chicago and a BA from Harvard University.
Andy Vitus, Principal, Scale Venture Partners is focused on Scale Venture Partners' hardware investments and plays a key role in evaluating new investment opportunities in semiconductors, communications and novel materials. He is currently focused on innovations in consumer electronics and mixed signal technologies, and has worked closely with Auvitek, Entone, and Picolight. Andy sits on the Board of Innovion.
Prior to joining Scale VP in 2003, Andy worked as a hardware engineer for Electronics for Imaging, designing embedded print server platforms and video compression circuits. Previously, he was a software engineer for De Beers Research Labs, doing research on computer vision for both medical and mining applications.
Andy earned an MS in Electrical Engineering from Stanford University and a BS in Electrical Engineering from the University of Cape Town, South Africa.
David Weekly, Founder & Chairman, PBWiki. David has been programming since he was five and has coded for MIT, Harvard, Stanford, There.com, atWeb, and Legato. David wrote the first layman's description of MP3 in early 1997 and graduated in 2000 with a BS in Computer Science from Stanford, where he was a President Scholar and a finalist in the ACM International Programming Competition. David started the company that became PBwiki in 2003. He likes to throw hacker parties, fly helicopters, ride his motorcycle, and make useful things.
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