SF: No More Cold Calling: Build Your Business Through Referrals



  • What better way to start a business than to focus on the activities that will have the highest pay-off and jump-start both revenue and profits? Learn specific tips and tools to ensure success!

    Co-hosted by the Women's Technology Cluster


    Joanne S. Black(Bio), Sales Strategist, No More Cold Calling

    Everyone agrees that referral business is the best kind of business—it builds credibility, reduces the competition, and shortens the sales time. Yet, most businesses don’t have a way to turn those “nice to have” referrals into a pro-active strategy. Joanne Black knows first-hand that cold calling doesn’t work and will share with you exactly what you need to do instead!

    In this interactive and dynamic session on No More Cold Calling, you will:

    • Identify ideal customers to attract and retain
    • Build a list of multiple sources of referrals
    • Learn a process to build your client base through referrals

    Speaker Bio


    Joanne S. Black, Managing Director, Sales Strategist

    Joanne Black is a Bay Area sales strategist and sales trainer with over 30 years experience as a successful salesperson, sales manager, and business owner. She teaches organizations and individuals to build their client base without cold calling. Her No More Cold Calling workshops, teleclasses, and speaking engagements have brought referral selling strategies into the new century. Her focus on competitive differentiation, developing a compelling business case, profiling the ideal customer, and attention to both revenue and profits, provide dramatic client results.

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-11:30am Seminar


    Women's Technology Cluster

    The first high tech incubator focused on women entrepreneurs.

    1207 Indiana Street, Suite 4

    San Francisco, CA

    Cost (Continental Breakfast included)

    $30 SDForum Members & SDForum Affiliates*

    $60 Non-Members

    *(Affiliates include: Churchill Club, FWE, SVASE & WTC Members)