Business Intelligence SIG: Consumerization of IT






    Topic: Consumerization of IT: Meeting the Expectations of a New Enterprise Worker
    Brian Gentile, CEO of Jaspersoft

    Simply put, business intelligence tools are beginning to require a simpler, more consumer-oriented approach to appeal to the younger generation of up-and-coming workers. Jaspersoft CEO Brian Gentile refers to this as the "consumerization of information.”
    The concept is based on a very real workforce demographic shift that becomes even more pronounced starting in 2010. As the aging workforce in the largest economies continues to retire (in the U.S., it’s the baby boomer generation) and more young workers enter and climb higher, we’ll see a widening “expectation gap” between the expected behavior of BI software and its actual behavior.
    Companies that design products that work according to new web principles will fare well with this younger generation of workers. Those software vendors that do not will become less relevant.
    Gentile will further define this phenomenon that is currently unfolding, and share with the audience specific examples of what IT and business managers are telling Jaspersoft and its partners, and what a variety of companies are doing to address these new expectations. He will hone in on how BI software, specifically, is evolving.

    Presenter: Brian Gentile - President and Chief Executive Officer
    Brian brings to Jaspersoft a 22-year track record of success in helping to build and lead prominent technology companies’ product and go-to-market strategies. Most recently, Mr. Gentile was Executive Vice President and Chief Marketing Officer at Informatica Corporation, the industry-leading data integration software company, where he helped the company grow consistently and substantially. Previously, Mr. Gentile served as Executive Vice President and Chief Marketing Officer for Brio Software, a leading business intelligence software provider, where he was responsible for the company’s global market position and strategy, product marketing, corporate marketing and strategic partner relationships. Prior to Brio, as a Vice President at Sun Microsystems, Brian created Sun’s first-ever worldwide Developer Relations team and helped build the Sun and Java Developer Connection Programs, which reached over 2 million active members during his tenure. And prior to Sun, Brian led Apple’s Evangelism and Developer Relations team, enabling 10,000 independent software vendors to work closely and successfully with Apple’s products and technologies. Read his blogs at and


    Building 2 - Baltic Room
    3412 Hillview Avenue
    Palo Alto, CA 94304



    6:30pm - 7:00pm - Registration
    7:00pm - 8:30pm - Presentation



    $15 at the door for non-SDForum members
    No charge for SDForum members

    Business Intelligence SIG