Business Books that Matter - Series



  • Execution: The Discipline of Getting Things Done

    Pre-registration is now unavailable.
    Please register at the door.

    Join SDForum & White & Lee LLP for a fun new series.

    Like your own personal search engine, we have surfed the web, interviewed executives and pored through books to find just the books you need -- the ones that provide the most useful ideas and insights about the world of business today, from texts written 2,000 years ago to recent tell-all tales of success. We also made a point of straying from the usual MBA curriculum, in part because it is more fun that way, but also because fiction, sci-fi, philosophy, and science provide relevant business insights that you simply might otherwise overlook.

    Yes, some of our choices contradict each other, but that is in keeping with the spirit of trial and error that has launched a lot of successful businesses. We'll discuss, debate, tear down and build up the best ideas...and the get to the core of what drives business success or failure. Our titles are irreverent, fun, insightful and outrageous....and our meetings will be as well! You won't want to miss out on this...its high-level business thinking at its best, something we in the Valley have always been good at...and we even throw in the coffee!!

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    Program Overview

    This month's book:

    Execution: The Discipline of Getting Things Done

    The program will be held on Friday mornings and will feature the author or a recognized industry insider, as well as an expert panel, who will lead a thought-provoking discussion of some of the most insightful business books out there today. The expert panel will feature CEO's, CTO's, serial entrepreneurs, journalists, and academics, and will address critical every day busniess issues in an open dialogue. Come join us in San Jose to mingle with the thought leaders of tomorrow and to enjoy a few hours of business management brainstorming over coffee!


    8:30- 9:00 Registration and Continental Breakfast

    9:00- 9:30 Cliff Notes

    *Similar to the study notes themselves, this brief introduction will provide insights and review key points in the book. The author or a recognized industry leader will lead the overview. This will set the framework for the discussion to follow.

    9:30- 10:15 Expert Panel

    *The Expert Panel will be an open discussion amongst peers across academia and the technology industry who have taught similar and opposing models for business growth and success. The panel will address each of the critical elements identified, and address them with perspective to every day business. This is a tour through the process of growing a company through the eyes of industry leaders. Panelists include CEO’s, CTO’s, serial entrepreneurs, journalists, and academics.

    10:15- 10:30 Break

    10:30 -11:30 Expert Panel (continued)


    Mark White, (bio) Founding Partner, White and Lee LLP



    J. Peter Herz, (bio), Chairman of the Board IPextreme

    Bruce Lichorowic, (bio), President & Chief Executive Officer Intalio

    Ross Mayfield, (bio), Chief Executive Officer, Founder Socialtext

    Upcoming Dates:


    • September 9, 2005
    • November 4, 2005

    *Watch for more to be announced


    Speaker Bios


    J. Peter Herz

    J. Peter Herz was appointed to the IPextreme board in March 2004. Mr. Herz's career spans 20 years primarily in the Storage, EDA and semiconductor industries. Mr. Herz served in several positions including founding CEO at storage provider 3ware, Inc. (acquired by AMCC in April 2004). Prior to 3ware, Mr. Herz served in many EDA companies including HHB Systems (acquired by Racal Redac) followed by senior roles at Compiled Designs (acquired by Synopsys), Synopsys and Siemens Semiconductor (now Infineon). Mr. Herz holds a B.S. in Electrical Engineering and Mathematics from Carnegie Mellon University.


    Bruce Lichorowic

    Bruce has a 25 years track record of leading high-tech companies to profitability, market growth and acquisition. Bruce has personally raised over $100M in venture capital. His expertise spans across the telecommunications, network infrastructure and enterprise software industries. Some of his most notable companies are: Dynaptic Corporation (acquired by eBay), Raylan Corporation (acquired by AMP/Tyco), Best Internet (acquired by Verio/Earthlink) and Placeware (acquired by Microsoft). He also held upper management positions with, Xidex Corporation, Control Data Corporation and was a Brand Manager at Procter and Gamble. Bruce holds an MBA from University of Minnesota and a BS degree from University of Dayton.


    Ross Mayfield

    Ross Mayfield is a serial entrepreneur with over 10 years of startup executive management experience and a focus on helping people and companies communicate effectively.

    Most recently, Mayfield served as VP of Marketing for a Fujitsu spinout developing enterprise software for the telecommunications industry and as Interim VP of Marketing for an Immersive Group Simulation provider to military and homeland defense markets. Previously he was CEO of an enterprise risk management software company.

    Mayfield co-founded and served as President of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. RateXchange reached $1 billion market capitalization, raised over $45 million in equity and debt and generated a thousand-fold return on investment for initial shareholders. His management of marketing led to majority market share, perceived leadership in its market category and recognition by Forbes as "The Best of the Web."

    Mayfield served as the Marketing Director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company and has served on a number of Advisory Boards of high tech startups.

    Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a BA in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children.


    Mark Cameron White

    Mark Cameron White is the Co-Founder and Partner of White & Lee LLP, a premier boutique corporate law firm with offices in Menlo Park, California and Portland, Oregon. Mark advises companies and venture capital funds on all matters relating to the formation, financing, growth and liquidity of technology-based enterprises. He has worked with recognized companies and venture funds such as HotMail, Classmates Online, and New Enterprise Associates. Prior to founding White & Lee, Mark was an attorney at Cooley Godward and Fenwick & West and was the Managing Director of the International Trade division of the Harper Group, a Fortune 500 company. Mark graduated Phi Beta Kappa from Rutgers University and received an MBA from Harvard Graduate School of Business and a JD from Boalt Hall, University of California at Berkeley.

    Event Logistics



    111 West Saint John , Suite 200

    San Jose, CA 95113

    Phone: 408-494-8378




    $20 SDForum

    $40 Non-members

    *at the door add $10 to member and non-member prices