Business Books That Matter
The Medici Effect - Frans Johansson
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Frans Johansson, Author of The "Medici Effect"
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Co-hosted by CSPA
About the Medici Effect
The "Medici Effect" refers to the proliferation of new ideas-referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy. In his book, Frans reveals how we can find intersections in our own lives and turn the ideas we find there into ground-breaking innovations. Frans explains that three driving forces-the movement of people, the convergence of scientific disciplines, and the leap in computational power-are increasing the number and types of intersections we can access.
The Medici Effect is filled with vivid stories of intersections across domains as wide-ranging as business, science, art, and politics. You will learn from CEOs, derivative traders, scientists, fashion designers, authors, public health single-handedly created and taught the first Cherokee written language to the team that cracked the German "Enigma" code during World War II, readers will learn how to find the Intersection and unleash the Medici Effect.
Speaker Bio: Frans Johansson
Frans Johansson is an author, speaker, and entrepreneur. He spent the past three years talking to individuals and teams at the intersection of different disciplines and cultures. He combined the results from those interviews with decades of existing research in psychology, economics, and management of creativity and innovation. The result is The Medici Effect, the first book to fully explore the concept of cross-field and cross-cultural combinations and to offer clear guidance on how to make such an approach work effectively.
Prior to this he was co-founder and CEO of Inka.net, a Boston-based enterprise software company and a founder and VP of Business Development for Dola Health Systems, a health-care company based in Baltimore and Sweden. He earned his MBA at Harvard Business School and BS at Brown University.
Frans was raised in Sweden by his African-American and Cherokee mother and Swedish father. He has always been passionate about pursuing intersections of disciplines and cultures in search for remarkable ideas. He currently resides in New York City with his fiancée Sweet Joy.
An Engaging Speaker
A dynamic and passionate leader and thinker, Frans has spoken extensively about the Medici Effect to companies, organizations and universities across the US and the world. Organizations worldwide have engaged him to speak on issues of innovation and managing diversity before a wide range of audiences, from C-level executives to human resource practitioners to investment directors. These organizations include Kodak, General Motors, IBM, JP Morgan Chase, Pfizer, Diversity Best Practice, and at innovation conferences around the world.
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Pre-Registration Closes at 2:00pm, the day of the event.
Pre-registration unavailable. Please register at the door.