• BI SIG: Customer Value Tuesday, March 19, 2002 - 06:30PM
    Lucie Stern Center Community Room
    1305 Middlefield Rd.
    Palo Alto, CA
    Business Intelligence

BI SIG: Customer Value



  • ...the new "Nexus" of information systems.



    David Stodder, Editorial Director of Intelligent Enterprise


    Presentation Overview

    Customer Value: The New Nexus of Information Systems

    The first phase of e-business helped companies become more efficient through e-business automation. However, as business strategy guru Gary Hamel has noted, this efficiency can have a dark side: Companies engage in a “race to the bottom” that can ultimately devalue customer relationships. To survive this deflationary effect, businesses are striving to find ways of enhancing the value of goods and services they deliver to customers. How are information systems evolving to respond to this challenge? How are companies using software solutions to reorient their employees’ priorities?

    This talk will offer a perspective on how different strains of software solutions are evolving toward strategic business applications that will enable efficient organizations to become intelligent as well. The approach will not be from a deep technical perspective, but rather from an objective journalist’s position, watching how the big and not-so-big software providers and their customers are adjusting to a new focal point for IT opportunities.


    About the Presenter

    David Stodder

    David Stodder is editorial director of Intelligent Enterprise, a CMP Media LLC publication (www.IntelligentEnterprise.com). He was the founding editor-in-chief of the publication, and directed the editorial merger of DBMS and Database Programming & Design to form the new publication in September 1998. Previously, he served as the chief editor of Database Programming & Design and editorial Director of the Database Summit Series conferences. He is the primary author of Intelligent Enterprise’s “Strategic Knowledge” column and The Dozen, an annual industry analysis feature. He is a frequent participant in industry conferences and events.


    Event Logistics


    Lucie Stern Center

    Community Room

    1305 Middlefield Rd.

    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments (please arrive before 7:00 PM)

    7:00-8:30pm presentation and discussion



    $15 for non-SDForum Members

    No charge for SDForum members and students with ID

    No registration required

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