SF: Over, Through & Around the Chasm - Exec. Mktg. Strategies



  • How do you get the maximum impact from executing your "Crossing-the-Chasm" strategy? Join us for an interactive session that will provide a framework for success with limited budget and a tough seller's market.

    Register now for this event

    Co-hosted by the Women's Technology Cluster



    Judy Ross (Bio), Founder of Marketing Turnarounds 

    How do you get the maximum impact from executing your "Crossing-the-Chasm" strategy? You've done some of the leg work, and have a good idea about the pain your solving, the first several markets you'd like to tackle, and the message you want to use.

    Now it's time to do a quick reality check and get the team together to execute on the plan. With a limited budget and a tough seller's market, you know you can't make too many mistakes. Join us for an interactive session that will provide a framework for success and answer the following questions:

    • How do product marketing/management, sales programs, business development, and corporate communications tie into your positioning strategy?
    • How should these execution strategies be synchronized for maximum impact?
    • How should these execution strategies change as the market changes?
    • What is the "right" organizational strategy to optimize results?

    If you are a CEO, marketing and sales executive, or simply responsible for executing market momentum tactics, this seminar has been designed for you. Come find out how to pique the interest of those in your target market.

    Speaker Bios


    Judy Ross, Founder of Marketing Turnarounds

    Judy Ross is the founder of Marketing Turnarounds, a high tech strategic marketing consultancy focused on the quick and pragmatic retargeting and revitalizing of marketing for high-tech companies. She consults to, repositions, and re-energizes the marketing execution of client companies. Judy’s extensive experience in all marketing operations - product marketing and management, corporate communications, strategic market analysis and development, partner and alliances management, and global campaign management and execution. is the basis for the Marketing Turnarounds approach. She has held a variety of marketing and executive management positions at Intel Corporation, IBM, Documentum, Digital Equipment, and internet startups.

    Most recent accomplishments have focused on Internet-based enterprise solutions including: collaborative CRM/ERP applications, web content management, application service providers, strategic knowledge management, and electronic commerce. Prior experience included early-stage marketing of telecommunication systems, microprocessors and operating systems software.

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-11:30am Interactive Seminar


    Women's Technology Cluster

    The first high tech incubator focused on women entrepreneurs.

    1207 Indiana Street, Suite 4

    San Francisco, CA

    Cost (Continental Breakfast included)

    $30 SDForum & SVASE Members

    $60 Non-Members