Marketing & Social Media SIG: The Age Of Extreme Customer Expectations by Katy Keim

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    The Age Of Extreme Customer Expectations

    Today's consumer is getting used to great. With answers in Google time, taxis in Uber time, movies on demand, and complete utility in their product, customers are becoming more demanding—they want things to be easy, fast and personalized. This is posing new challenges for every brand, who is often unprepared to deal with these "Extreme Expectations". We will talk about how social and digital experiences can help companies survive and thrive in this era, especially if they are tapping the power of the crowd and share some real examples of who we admire as they take this challenge on. 

    About Our Speaker

    Katy Keim, Chief Marketing Officer, Lithium Technologies Inc.
    Katy Keim serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource, a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company’s success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Previous experience includes Vice President of Ecommerce at Intraware and Bank of America in the Technology Finance Group. Katy holds an MBA from the Kellogg Graduate School of Management and an undergraduate degree in history from the University of Virginia.

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    Thanks to our sponsor Nixon Peabody and Business Wire for their generous support, Accenture for refreshments, and to Detati for hosting our SIG.

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    Agenda:
    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking