Marketing and Social Media SIG: Measuring Success and Engagement on YouTube




  • Measuring Success and Engagement on YouTube 

    Using the world's second largest search engine to your advantage

    Matt Ballek of Magnet Media will share insights and strategies for increasing discoverability in order to reach and engage your target audience.

    You'll learn: 

    • Why views no longer equal success on YouTube
    • The meaningful measurements for success on YouTube and how to find them
    • How to structure your content for YouTube engagement

    About the Speaker:

    Matt Ballek, Director of Strategic Distribution Services, Magnet Media Inc.

    Matt drives video engagement for Magnet Media clients through strategic distribution and YouTube optimization services. 

    He is a pioneer in understanding how video changes search engine optimization and is a recognized expert and evangelist in video SEO. 

    When he’s not optimizing video Matt offers his guidance, advice and commentary on his video marketing blog at, and creates educational video content at

    Follow him @vidiSEO

    We thank this month's special sponsor Magnet Media. 

    Thanks also to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host and to Accenture.

    REMINDERIf you are not a current SVForum Member, admission will cost $20. You can pay in advance at REBISTER.Or become a member NOW for $99 (Reg. $145. Use Discount Code SUMMMER99) during ourSummer Membership Special. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking