What Do VCs Mean When They Ask "What's Your Market?"



  • Get key information on defining and quantifying your market from a VC and former Fortune 500 marketing guru.


    Helen Ingerson, General Partner, RH Venture Advisors

    Celeste Smith Bishop, President, Bishop Market Resources


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-12:00pm Program

    Do you know how to define and quantify your market so you can build your business plan around it and explain why all this matters to your valuation? Do you know how to find market research data on the cheap? This seminar will be conducted jointly by a venture capitalist and a former marketing guru from a Fortune 500 company. They will lead you through step by step exercises to help you quantify your market, and explain exactly how VCs like to see this information, and why you shouldn't even THINK about starting a business if you can't answer the question: "Who's going to buy this?"

    Helen Ingerson's Bio

    Ms. Ingerson is a partner of RH Venture Advisors, a consulting, advisory and investment firm which advises start-ups, corporate and government clients about Silicon Valley, the venture capital industry and the venture investment process. She was a General Partner at APV Technology Partners, and serves on the boards of several APV TP portfolio companies: NetSchools, Pluto Technologies, Harmony Software and NewMonics. Prior to APV TP, Ms. Ingerson was a Principal at BankAmerica Capital Corporation, the Bank of America’s private equity group, where she managed a $400M portfolio of limited partnership interests in both venture capital and buyout funds. She joined the Bank of America’s venture group in 1994 as an Associate. She has also worked at several Boston-based venture firms: TA Associates, Plant Resources Venture Funds and Medical Science Partners. Ms. Ingerson has an MBA with honors from the Simmons College Graduate School of Management and a B.A. from Harvard University from which she graduated Phi Beta Kappa and magna cum laude.


    SDForum Center

    111 W. Saint John, Suite 200

    San Jose, CA 95113

    Seminar Track

    Marketing, Idea and Startup Stage

    Cost (Continental Breakfast included)

    $49 SDForum Members

    $99 Non-Members

    Pre-registration closed. Please pay at the door.