• The RFID Revolution Wednesday, September 22, 2004 - 06:30PM to 09:00PM
    Golden Gate Club
    135 Fisher Loop, Presidio
    San Francisco, CA 94129
    VC Breakfast Club Carr/ Ferrell LLP

The RFID Revolution



  • Pre-registration is no longer available.
    Please register at the door.


    Event Co-Host


    SDForum and SofTECH will explore one of the most promising and yet maligned emerging technologies of the decade -- Radio Frequency Identification (RFID). RFID is transforming the way companies track inventory, artwork and even law briefs.

    Our September event is part of an ongoing quarterly series of technology meetings co-produced by SDForum and SofTECH. Our panel will feature several leading technology developers and pioneer end-user corporations who will discuss the pros and cons of this controversial technology trend that both empowers consumers and raises privacy issues.


    • The panel will address the following questions:
    • What are RFID tags and how do they transmit information?
    • How is the technology currently being used?
    • How is RFID being used for electronic payments?
    • What impact is it having on the business community?
    • RFID is set to revolutionize supply chains. How will it change product warehousing, distribution, fulfillment and retail shopping?
    • How might it change our personal lives?
    • What privacy issue concerns does it raise? Is there a need for privacy legislation specifically aimed at RFID?

    Join in the Debate

    SofTECH and the SDForum invite you to attend our September panel discussion where you will learn more about RFID and the impact it is sure to have on our business and personal lives.



    Moderator: John Occhipinti(Bio), General Partner Woodside Fund


    Keith Dierkx(Bio), SVP, Embarcadero Systems

    Jorge Fernandes(Bio),CEO, Vivotech

    Salil Padhal(Bio), CTO RFID Program, HP Labs

    Steve Shafer(Bio), Researcher, Microsoft Research


    Speaker Bios


    Keith Dierkx

    Keith Dierkx is Senior Vice President of Operations for Embarcadero Systems Corporation with responsibility as CIO for delivering IT services and solutions to Marine Terminal Corporation and its joint venture partners – Total Terminals Inc (Hanjin), West Basin Container Terminals (Yang Ming Lines and China Shipping) and Seaside Terminal Services (Evergreen). Prior to Embarcadero Systems Corp. Keith was Savi Technology’s Vice President of Strategic Markets and Business Development. As the first commercial executive hire at Savi Technology, Keith formulated the business model, go-to-market strategy and strategic markets from 1999 through 2002.

    Keith was a member of the Auto-ID Center at MIT (now part of EPC Global) technology board which developed the standards around the Electronic Product Code and associated standards and infrastructure. Keith managed the first RFID pilot at Wal-Mart under the auspices of the Auto-ID Center.


    Jorge Fernandes

    Jorge Fernandes is chief executive officer and co-founder of ViVOtech. Prior to joining ViVOtech, Mr. Fernandes was president and founder of EmployeeLife.com (now Benefit America), the nation's premier provider of online employee benefits solutions. After developing a business model, he secured funding from the Internet Capital Group (NASDAQ: ICGE) and Texas Pacific Group in April 1999.. Prior to EmployeeLife, Mr. Fernandes founded BioLumin Inc., which designs and manufactures drug discovery instrumentation. During his work with BioLumin as vice president of engineering, Mr. Fernandes developed five patents in the area of software, robotics and digital feedback mechanisms. In 1996, BioLumin was sold to Molecular Dynamics (NASDAQ: MDYN). In 1987, Mr. Fernandes founded another company, Laser-Tron, to provide arcade games to the family entertainment market. He received his first patent on a mechanism to differentiate laser beams in a multibeam, single-target environment. Laser-Tron went public in 1994, and was later sold to Acclaim Entertainment (NASDAQ: AKLM). Mr. Fernandes received his B.S.E.E from San Diego State University. Mr. Fernandes is also an Executive Fellow at Santa Clara University's Center for Innovation and Entrepreneurship.


    John Occhipinti

    John Occhipinti is a Managing Partner at Woodside Fund and dedicates his expertise to the enterprise software sector. Prior to joining Woodside, John was an early employee at Netscape Communications. As Director of Sales, John led a team that drove the company’s first significant revenues, helping launch Netscape through its initial public offering. Later, John ran Netscape’s Electronic Software Distribution and Strategic Channel Sales groups. Prior to Netscape, John worked at Oracle Corporation, marketing and selling large-scale enterprise database technologies. John has both an MBA and a BA from the University of California Berkeley. He currently serves on the Board of Directors of Intalio, CenterBoard, Tacit Knowledge Systems and USBuild.


    Salil Pradhan

    Salil Pradhan is the Chief Technology Officer for the HP RFID Program. He also heads RFID and sensor network research at HP Laboratories for comprehensively and securely tracking objects, their interactions and the environmental conditions, at the lowest possible cost. The work is important to business for supply chain management and asset tracking. Prior to this role, he has lead development of key technologies in areas ranging from mobile computing to compiler technology.

    Prior to joining HP, he co-founded Tendril Software, Inc for automating software development and maintenance process. Pradhan received his MS in Computer Science from Northeastern University. He has written several technical papers and has over 50 patents in various stages of processing.


    Steven Shafer

    Dr. Steven A. N. Shafer is a Senior Researcher at Microsoft Corporation working in the area of ubiquitous computing. He received his BA from the University of Florida in 1976, and his Ph.D. from Carnegie Mellon in 1983. He was then a faculty member at Carnegie Mellon until 1995. He founded the Calibrated Imaging Laboratory, working on the modeling of color, highlights, texture, lens and camera optics. He also worked on robot driving in the NAVLAB robot truck project. Dr. Shafer was a founder and later Chair of the Robotics Doctoral Program at Carnegie Mellon, and helped establish the Human-Computer Interaction Institute. Dr. Shafer joined Microsoft in 1995, where he started the EasyLiving project to develop an architecture for building intelligent environments. His current work is in location awareness and RFID. He is past Chair of the IEEE PAMI TC, the primary scientific organization for computer vision, and is an Associate Editor for the IEEE Pervasive Computing magazine, as well as serving on the Program Committees of numerous recent conferences in pervasive and ubiquitous computing. Dr. Shafer is one of the Microsoft representatives at EPCglobal, an international RFID standards organization, and is a co-author of the Microsoft RFID Privacy whitepaper.


    Event Logistics



    Golden Gate Club

    135 Fisher Loop, Presidio

    San Francisco, CA 94129


    6:30 PM -7:15 PM Registration/Networking

    7:15 PM -8:15 PM Introductions and Panel Discussion

    8:15 PM -8:45 PM Audience Q&A


    Free for SDForum and SofTECH Members

    $15 Non-members

    Pre-registration is no longer available.
    Please register at the door.